These Ray-Ban Sunglasses Ads are Loud and Eye-Catching
Allison Love — July 7, 2010 — Fashion
The newest ad campaign for Ray-Ban sunglasses is pretty funny. Featuring a couple of different videos showing only the actors' heads, the ads tell buyers that Ray-Ban sunglasses are colorful and will make you stand out in a crowd.
The first ad clip features a man who puts on his Ray-Bans, begins yelling and eventually turns into a cartoon head with buttons inside. Another of the Ray-Ban sunglasses ads features a girl who puts on the shades and finds herself with hundreds of toys in her hair. These ads are definitely interesting, and will make you want a pair of stylish Ray-Bans yourself.
The first ad clip features a man who puts on his Ray-Bans, begins yelling and eventually turns into a cartoon head with buttons inside. Another of the Ray-Ban sunglasses ads features a girl who puts on the shades and finds herself with hundreds of toys in her hair. These ads are definitely interesting, and will make you want a pair of stylish Ray-Bans yourself.
Trend Themes
1. Colorful Sunglasses - The rise of colorful and unique designs for sunglasses is disrupting the traditional market of plain and basic styles.
2. Humorous Ad Campaigns - The success of Ray-Ban's funny commercials shows a growing trend towards advertisements that focus on humor and quirky storytelling to capture the attention of viewers.
3. Eye-catching Marketing - Ray-Ban's use of visually arresting and unconventional marketing strategies highlights a trend in marketing that favors bold and attention-grabbing visuals over traditional promotional tactics.
Industry Implications
1. Fashion Accessories - The fashion industry can capitalize on the trend towards bolder and more unique designs in accessories, including sunglasses, to capture the attention of consumers and differentiate themselves from competitors.
2. Advertising - Advertising firms can take advantage of the trend towards humorous and unconventional campaigns to help clients stand out in crowded marketplaces and attract attention to their products.
3. Online Retail - Online retailers can use bold and eye-catching visuals, such as those seen in Ray-Ban's ads, to draw in consumers and differentiate themselves from other online sellers with similar product offerings.
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