GENTLE MONSTER Opens the Doors to Its Flagship in Beijing, China
References: gentlemonster & hypebeast
GENTLE MONSTER has revealed its newest flagship store at the Taikoo Li Sanlitun shopping center in Beijing, China. The sunglasses and eyeglasses store will offer physical showcases inspired by the visual theme ‘DATAIZED FUTURE,” and will house twice the amount of products as the other flagship stores. GENTLE MONSTER Beijing will also provide free repair services, special collaborations, and optometry services. The store will be structured as an open environment with sunglasses scattered throughout large-scale screens and sculptures.
“GENTLE MONSTER dove deeper into its unique DNA, disrupting conventional retail methodologies that prioritize efficiency and function,” the brand was quoted in a press release. “With “Future Retail,” GENTLE MONSTER offered a powerful retail experience by simultaneously presenting contrasting emotions, amplifying the brand’s singular worldview.”
Image Credit: GENTLE MONSTER
“GENTLE MONSTER dove deeper into its unique DNA, disrupting conventional retail methodologies that prioritize efficiency and function,” the brand was quoted in a press release. “With “Future Retail,” GENTLE MONSTER offered a powerful retail experience by simultaneously presenting contrasting emotions, amplifying the brand’s singular worldview.”
Image Credit: GENTLE MONSTER
Trend Themes
1. Future Retail Experiences - Brands can disrupt conventional retail methodologies by creating powerful retail experiences like GENTLE MONSTER's 'DATAIZED FUTURE' at their flagship store in Beijing.
2. Physical Showroom Inspiration - Businesses in the eyewear industry can draw inspiration from GENTLE MONSTER's use of physical showcases like large-scale screens and sculptures to showcase sunglasses and eyeglasses.
3. Added Value Services - Brands can offer optometry services, free repair services, and special collaborations to customers to add value and disrupt their industry like GENTLE MONSTER's Beijing flagship store.
Industry Implications
1. Eyewear Retailers - Eyewear retailers can disrupt their industry by using GENTLE MONSTER's approach and offering unique retail experiences at their stores.
2. Fashion Retailers - Fashion retailers can learn from GENTLE MONSTER's physical showroom inspiration and create unique showcases and displays to showcase their products.
3. Optometry Services - Optometry services can add value to their offerings by following GENTLE MONSTER's lead and offering free repair services and special collaborations to customers.
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