The Raw Color Temporary Tree Project Draws Attention to Trees
Gil Cohen — December 7, 2012 — Social Good
References: rawcolor.nl & ignant.de
Originally displayed during Dutch Design Week in Eindhoven, the Raw Color Temporary Tree project looks at the easy displacement of trees.
In the Netherlands, trees generally are not permitted to fully mature and are often cut down before they reach one tenth of their life expectancy. In an effort to draw attention to the ways in which people treat trees, a phenomena that is applicable globally, Raw Color chose to demonstrate just how temporary these plants really are. Using materials such as balloons, sheer cloth, twigs, string and flower petals, people were photographed throwing the items in the air, creating a tree-shaped aura around them.
The images of the Raw Color Temporary Tree project show how fleeting the natural environment can be and emphasized the importance of saving trees.
In the Netherlands, trees generally are not permitted to fully mature and are often cut down before they reach one tenth of their life expectancy. In an effort to draw attention to the ways in which people treat trees, a phenomena that is applicable globally, Raw Color chose to demonstrate just how temporary these plants really are. Using materials such as balloons, sheer cloth, twigs, string and flower petals, people were photographed throwing the items in the air, creating a tree-shaped aura around them.
The images of the Raw Color Temporary Tree project show how fleeting the natural environment can be and emphasized the importance of saving trees.
Trend Themes
1. Sustainable Photography - There is a growing trend towards using photography as a tool to draw attention to environmental concerns.
2. Environmental Activism Art - Artistic projects that highlight various environmental concerns are becoming more prevalent in certain communities.
3. Temporary Art Installations - Installing temporary art pieces in public spaces is a way to draw attention to important social and environmental issues.
Industry Implications
1. Photography - There is an opportunity for photographers to use their art to raise awareness about important environmental issues.
2. Environmental Non-profits - Non-profit organizations dedicated to environmental causes can use art installations like this to advocate for their goals and attract attention.
3. Outdoor Advertising - Advertising companies could use temporary outdoor art installations to create memorable campaigns and increase brand awareness.
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