This App Allows Users to Rate People in Their Social Network
Katherine Pendrill — September 24, 2015 — Tech
References: forthepeeple & dailydot
'Peeple' is a brand new app that allows users to rate people in their social network. While many people are active on social media, it can difficult to gauge someone's online reputation. This app provides an outlet for users to rate others and allow themselves to be rated.
Peeple is an app that gives users the opportunity to provide a rating and commentary on anyone they come in contact with. Users must be signed in through Facebook so that the app can access their social connections. The app then separates these connections into three categories: personal, professional and romantic. Users have the opportunity to rate people in their network and comment on how well they fit into each category. According to the Peeple website, the app is designed to help us "better choose who we hire, do business with, date, become our neighbors, roommates, landlords/tenants, and teach our children."
While the app is not for everyone, it may be a useful way to open up honest dialogue between friends and business connections.
Peeple is an app that gives users the opportunity to provide a rating and commentary on anyone they come in contact with. Users must be signed in through Facebook so that the app can access their social connections. The app then separates these connections into three categories: personal, professional and romantic. Users have the opportunity to rate people in their network and comment on how well they fit into each category. According to the Peeple website, the app is designed to help us "better choose who we hire, do business with, date, become our neighbors, roommates, landlords/tenants, and teach our children."
While the app is not for everyone, it may be a useful way to open up honest dialogue between friends and business connections.
Trend Themes
1. Ratings Culture - As people increasingly want to know everything upfront, businesses can take advantage of the trend by providing customers with transparent and detailed reviews on their services or products.
2. Personal Transparency - New apps and software that allow people to connect and share with ease will disrupt industries based on privacy like dating or career networking platforms.
3. Social Influence - This app presents an opportunity for businesses to analyze user-generated content, specifically reviews and ratings for products and services, to optimize their marketing campaigns and increase conversion rates.
Industry Implications
1. Social Media - As more people want to share their lives online and find a sense of community, businesses can disrupt the social media industry by creating more sophisticated and inclusive social media platforms.
2. HR & Hiring - Companies in the human resources and hiring space can leverage this trend towards ratings culture by creating new software that encourages a more transparent job candidate review and provide valuable analytics to clients.
3. Online Reviews - This app highlights the importance of online reviews. Businesses in any industry that values customer feedback can create strategies to engage with their audience and monitor their brand online - and have a chance to join the conversation and correct any negative feedback.
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