Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Bizarre Economical Eats

Clean the Sky - Positive Eco Trends & Breakthroughs

Cambodians Cook Up Field Rats

— September 12, 2008 — Lifestyle
In the West, rats are worthy of little more than immediate extermination. They are not welcome in our kitchens, and certainly not on our plates.

In Cambodia however, where inflation has caused the cost of meat to almost double in the past year, the popularity of rat meat has surged.

Believed to be an excellent source of protein, garlic-flavored field rats are a popular alternative to beef dishes in Cambodia, and are also widely eaten in both Vietnam and Thailand.

Not only is this a money-saving exercise for Cambodian people, catching rats and making them table-ready is also a great money earner for the locals.

The increasing value of rat meat has seen hundreds of rice farmers set up sideline businesses catching rats.

Cambodians are well known for being adventurous eaters, devouring everything from fried tarantulas to cockroaches and maggots.
Trend Themes
1. Rise in Alternative Protein Sources - The increasing popularity of rat meat as an alternative protein source highlights the potential for other unconventional and low-cost protein options.
2. Local Entrepreneurship in Unconventional Food - The emergence of sideline businesses centered around catching and selling rats signifies the potential for local entrepreneurs to create innovative and sustainable food ventures.
3. Adventurous Eating Culture - Cambodia's adventurous food culture, exemplified by their consumption of unconventional delicacies like fried tarantulas, presents opportunities for businesses to cater to these unique tastes and preferences.
Industry Implications
1. Alternative Protein Industry - The rise in demand for alternative protein sources, such as rat meat, creates opportunities for companies to develop and market innovative plant-based and unconventional protein products.
2. Sustainable Food Industry - The emergence of local entrepreneurs in the unconventional food market highlights the potential for the sustainable food industry to support and promote the production and consumption of unconventional and locally-sourced ingredients.
3. Culinary Tourism Industry - Cambodia's adventurous eating culture presents an opportunity for the culinary tourism industry to attract visitors by offering unique and exotic culinary experiences, showcasing the country's unconventional delicacies.
1.3
Score
Popularity
Activity
Freshness