4 Rivers Smokehouse's Created an 'Inflation Menu' with Lower Prices
Katherine Pendrill — March 5, 2022 — Marketing
References: qsrmagazine
4 Rivers Smokehouse has found a clever way to get ahead of rising food costs with a dedicated 'Inflation Menu.'
Way back in October of 2021, 4 Rivers Smokehouse's CEO John Rivers noticed that inflation was on the rise. While the chain tried raising menu prices, Rivers realized that consumers would never be able to keep up with the rising food costs. So instead of continuing to raise prices, Rivers worked with the 4 Rivers Smokehouse leadership team to come up with "an alternative menu that could leverage lower cost of goods sold and maintain a value-based price point—now and well into the future." The result of their efforts is the Inflation Menu, which consists of two tasty and well-priced dishes: theBarbacoa Bowl and the Buffalo Mac Attack.
Way back in October of 2021, 4 Rivers Smokehouse's CEO John Rivers noticed that inflation was on the rise. While the chain tried raising menu prices, Rivers realized that consumers would never be able to keep up with the rising food costs. So instead of continuing to raise prices, Rivers worked with the 4 Rivers Smokehouse leadership team to come up with "an alternative menu that could leverage lower cost of goods sold and maintain a value-based price point—now and well into the future." The result of their efforts is the Inflation Menu, which consists of two tasty and well-priced dishes: theBarbacoa Bowl and the Buffalo Mac Attack.
Trend Themes
1. Value Menus - As inflation rises, more restaurants may follow 4 Rivers Smokehouse's lead in creating dedicated value menus to offer customers affordable options.
2. Strategic Cost-cutting - Businesses may apply strategic cost-cutting measures to combat inflation while maintaining affordable prices and customer loyalty.
3. Alternative Menu Offerings - Exploring alternative menu offerings that leverage lower cost of goods sold can help restaurants maintain value-pricing and stay competitive during inflation.
Industry Implications
1. Restaurant Industry - As rising food costs affect profit margins, the restaurant industry can benefit from creating innovative cost-effective solutions like value menus.
2. Food and Beverage Industry - With raw material prices on the rise due to inflation, the food and beverage industry could explore creating alternative menu offerings and cheaper ingredients without sacrificing quality.
3. Small Business Industry - As small businesses struggle to manage inflation, they can learn from 4 Rivers Smokehouse's Inflation Menu and explore creative alternatives to price increases, like strategic cost-cutting measures or introducing affordable menu items.
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