Handel's Raspberry Dream Cream is Arriving for Spring
Michael Hemsworth — March 29, 2025 — Lifestyle
References: handelsicecream & conchovalleyhomepage
Handel's Raspberry Dream Cream is the brand's latest ice cream flavor crafted with springtime in mind as a way to enjoy the tastes of the season in a decidedly frozen way. The ice cream is inspired by west coast franchisee Keith Kesler's creation, which saw him mixing raspberry sherbet with vanilla ice cream to achieve a sweet yet creamy flavor experience. The ice cream is being offered at participating locations from April 1 through May 15, 2025 or while supplies last.
Chief Marketing Officer Hillary Frei spoke on Handel's Raspberry Dream Cream saying, "Raspberry Dream Cream bursts with bright, fruity flavor that blends perfectly with our classic vanilla ice cream. As we celebrate our 80th anniversary, we’re excited to continue delighting our guests with seasonal flavors that match their tastes and cravings.”
Image Credit: Handel's
Chief Marketing Officer Hillary Frei spoke on Handel's Raspberry Dream Cream saying, "Raspberry Dream Cream bursts with bright, fruity flavor that blends perfectly with our classic vanilla ice cream. As we celebrate our 80th anniversary, we’re excited to continue delighting our guests with seasonal flavors that match their tastes and cravings.”
Image Credit: Handel's
Trend Themes
1. Franchisee-created Flavors - Franchisee-created flavors offer a unique opportunity for brands to engage local operators in product innovation, potentially leading to diverse and appealing offerings.
2. Seasonal Flavor Offerings - Seasonal flavor offerings capitalize on changing consumer preferences, providing a chance to introduce exclusive taste experiences that align with specific times of the year.
3. Consumer-centric Product Innovation - Consumer-centric product innovation highlights the importance of tailoring products to local tastes, enabling brands to drive engagement and loyalty.
Industry Implications
1. Ice Cream and Frozen Desserts - The ice cream and frozen desserts industry is ripe for innovation through the introduction of novel and seasonal flavors that appeal to diverse consumer palates.
2. Franchise-based Retail - Franchise-based retail models are increasingly incorporating franchisee input to drive localized product innovation, enhancing customer satisfaction and market relevance.
3. Food and Beverage Marketing - In food and beverage marketing, leveraging limited-time offerings tied to seasonal events can elevate brand visibility and attract adventurous consumers.
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