RareForm Makes Unique Action Sports Accessories from Billboards
Rebecca Byers — November 21, 2012 — Social Good
RareForm is a sustainability focused social enterprise that manufactures surfboard bags from billboards. The unique and eco-friendly line of upcycled bags are chic and creative products that sustain the environment.
RareForm intercepts the billboards before they make their way to landfills, then washing, cutting, and sewing into their designs. In addition to surfboard bags, RareForm also makes change mats and paddle bags from upcycled billboards.
RareForm has plans to expand their line to include backpacks and tote bags, and hopes to set the trend in a community they say is largely environmentally conscious. Officially launched two months ago, their products are available in several retail locations in California and online through their site.
Contact Information
RareForm website
RareForm on Facebook
RareForm on Twitter
RareForm intercepts the billboards before they make their way to landfills, then washing, cutting, and sewing into their designs. In addition to surfboard bags, RareForm also makes change mats and paddle bags from upcycled billboards.
RareForm has plans to expand their line to include backpacks and tote bags, and hopes to set the trend in a community they say is largely environmentally conscious. Officially launched two months ago, their products are available in several retail locations in California and online through their site.
Contact Information
RareForm website
RareForm on Facebook
RareForm on Twitter
Trend Themes
1. Upcycled Products - Manufacturing products from upcycled materials presents a disruptive innovation opportunity for eco-friendly businesses.
2. Sustainability-focused Social Enterprises - The rise of sustainability-focused social enterprises offers an opportunity for businesses to align with consumer demands for eco-friendly products.
3. Eco-conscious Consumer Products - The demand for eco-conscious consumer products opens up opportunities for businesses to create unique and environmentally-friendly products.
Industry Implications
1. Fashion Industry - The fashion industry can explore the disruptive innovation opportunity of using upcycled materials to create sustainable and stylish products.
2. Sports Equipment Industry - The sports equipment industry can tap into the trend of eco-friendly products by designing and manufacturing gear using upcycled materials.
3. Advertising Industry - The advertising industry can capitalize on the demand for sustainable solutions by partnering with social enterprises like RareForm to repurpose advertising materials.
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