Trend Hunter's Senior Editor Armida Ascano Discusses Rappers in Ads
Alyson Wyers — May 23, 2014 — Pop Culture
References: youtu.be
Celebrity endorsement in advertising is hardly a new concept, but using rappers in ads is just one way brands are trying to spice things up. Trend Hunter's Research Expert and Senior Editor Armida Ascano talks about the exciting advertising strategy she dubs 'rappertizing.' From rapper couture ads to Rocawear batteries and celeb style campaigns, this idea is off the charts.
Whether it's a collaboration between a rapper and a high end designer, like Azalea Banks and Alexander Wang, or more commonplace products such as Duracel batteries and breakfast cereals, there is a wide spectrum of what rappers in ads could look like. GQ Magazine expands on this with their recent style guide, where they suggest if you aren't that rapper, just don't. Biggie's daughter T'yanna Wallace also launched her own fashion line 'Notoriouss' commemorating her father.
Whether it's a collaboration between a rapper and a high end designer, like Azalea Banks and Alexander Wang, or more commonplace products such as Duracel batteries and breakfast cereals, there is a wide spectrum of what rappers in ads could look like. GQ Magazine expands on this with their recent style guide, where they suggest if you aren't that rapper, just don't. Biggie's daughter T'yanna Wallace also launched her own fashion line 'Notoriouss' commemorating her father.
Trend Themes
1. Rapper-endorsed Fashion - Opportunity for high-end fashion brands to collaborate with influential rappers to create unique and edgy clothing lines.
2. Rapper-endorsed Everyday Products - Potential for mainstream brands to feature rappers in their advertising campaigns to appeal to a broader demographic and inject excitement into everyday products.
3. Rapper-owned Fashion Brands - Disruptive innovation opportunity for rappers to launch their own fashion brands, leveraging their influence and personal style to captivate their fans.
Industry Implications
1. Fashion - Fashion industry can explore collaborations and partnerships with influential rappers to create unique and trendy clothing lines.
2. Consumer Goods - Consumer goods industry has the potential to harness the appeal of rappers in their advertising campaigns to increase brand awareness and drive sales.
3. Entertainment - The entertainment industry can embrace the trend of rappers launching their own fashion brands, creating new revenue streams and diversifying their businesses.
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