The Raoul Fall/Winter 2010 Campaign is Groovy, Baby
Armida Ascano — September 6, 2010 — Fashion
References: raoul & homotography.blogspot
Filled with floppy hats, wide-legged trousers and what could be a retro orange ride, the ad campaign for the Raoul Fall/Winter 2010 line is where it's at! Photographer Marcelo Krasilcic shoots the featured cool cats, AJ Abualrub and Irina Vodolazova, in a brightly lit home riddled with retro decor.
The theme of the shoot emphasizes what the Raoul Fall/Winter 2010 line already represents: a time period of groovy girlies, happening hip cats and classic looks.
Implications - Retro-style designs are a constantly growing fad due to the nostalgic feel associated with it. Older audiences are attracted to this style due to its familiarity and ability to take them back in time, while younger demographics are intrigued by the individuality of the style amid more commonplace aesthetics.
The theme of the shoot emphasizes what the Raoul Fall/Winter 2010 line already represents: a time period of groovy girlies, happening hip cats and classic looks.
Implications - Retro-style designs are a constantly growing fad due to the nostalgic feel associated with it. Older audiences are attracted to this style due to its familiarity and ability to take them back in time, while younger demographics are intrigued by the individuality of the style amid more commonplace aesthetics.
Trend Themes
1. Retro Fashion - Older audiences are attracted to this style due to its familiarity and ability to take them back in time, while younger demographics are intrigued by the individuality of the style amid more commonplace aesthetics.
2. Nostalgia Marketing - Brands can leverage the power of nostalgia to create targeted ad campaigns that resonate with their customers and reinforce brand identity.
3. Timeless Design - Designers can embrace retro-inspired elements and incorporate them into contemporary looks to create pieces that are both timeless and relevant.
Industry Implications
1. Fashion - Fashion designers and brands can leverage the trend towards retro fashion to create collections that appeal to both older and younger audiences.
2. Advertising - Advertising professionals can leverage nostalgia marketing to create targeted ad campaigns that resonate with their customers and reinforce brand identity.
3. Interior Design - Interior designers can incorporate retro-inspired elements into their designs to create spaces that are both nostalgic and contemporary.
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