Net-A-Porter Launches an Exclusive Campaign Inspired by the Holy Month
Jana Pijak — June 25, 2015 — Marketing
References: net-a-porter & buro247
E-retailer Net-a-Porter has launched an exclusive Ramadan lookbook in celebration of the Holy Month. The luxe fashion marketplace is known for its elegant product range and blends its most popular and culturally themed staples in 'The Ramadan Edit.'
This exclusively curated collection boasts a number of elegant clothing staples and accessories from labels that include Emilio Pucci, Temperley London and Oscar de la Renta -- whose recent couture caftan and sandal collections featured a Ramadan focus.
Other eclectic pieces from the edit include Middle Eastern ring and necklace designs from Alexander McQueen and Rosantica. Overall, this marketing move by Net-a-Porter is reflective of the retailer's understanding of their multi-cultural consumer and the interests and rituals they relate to.
This exclusively curated collection boasts a number of elegant clothing staples and accessories from labels that include Emilio Pucci, Temperley London and Oscar de la Renta -- whose recent couture caftan and sandal collections featured a Ramadan focus.
Other eclectic pieces from the edit include Middle Eastern ring and necklace designs from Alexander McQueen and Rosantica. Overall, this marketing move by Net-a-Porter is reflective of the retailer's understanding of their multi-cultural consumer and the interests and rituals they relate to.
Trend Themes
1. Cultural Themed Fashion - Net-a-Porter's exclusive Ramadan lookbook showcases the trend of incorporating cultural influences in fashion.
2. Elegant Staples - The Ramadan Edit collection highlights the trend of elegant clothing staples and accessories in luxury fashion.
3. Multi-cultural Consumer Engagement - Net-a-Porter's marketing move demonstrates the trend of engaging with a diverse range of consumers and their interests.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore opportunities to curate culturally themed collections to engage with diverse consumer segments.
2. Luxury Fashion - In the luxury fashion industry, there is potential to create exclusive collections that cater to religious and cultural observances such as Ramadan.
3. E-commerce - E-commerce platforms can leverage cultural events and celebrations to curate exclusive lookbooks and engage with a wider range of customers.
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