The Ralph Lauren Bicycle is an Eco-Couture Bike
Armida Ascano — October 8, 2010 — Eco
References: affinitycycles & bit.ly
The Ralph Lauren bicycle is a chic and eco-friendly way to ride around town. With luxury transportation limited to cars, this chic bicycle will revolutionize the concept of luxury lifestyles.
The Ralph Lauren bicycle is a collaboration with the ultra-chic Affinity cycling company. The bike is a great cross between top bicycle engineering and style, with the clean cuts and colors one would expect from a Ralph Lauren clothing line.
Implications - The wheels of the Ralph Lauren bicycle are perhaps my favorite part as the color contrast between the front of the back wheel really pops and is sure to make onlookers do double-takes. I wouldn't even know what to wear to ride a bike like this. Helmets just wouldn't look stylish enough.
The Ralph Lauren bicycle is a collaboration with the ultra-chic Affinity cycling company. The bike is a great cross between top bicycle engineering and style, with the clean cuts and colors one would expect from a Ralph Lauren clothing line.
Implications - The wheels of the Ralph Lauren bicycle are perhaps my favorite part as the color contrast between the front of the back wheel really pops and is sure to make onlookers do double-takes. I wouldn't even know what to wear to ride a bike like this. Helmets just wouldn't look stylish enough.
Trend Themes
1. Luxury Bicycles - The demand for luxury bicycles that combine engineering and style is on the rise, presenting opportunities for brands to create eco-friendly transportation with high-end designs.
2. Eco-couture - The trend towards eco-couture fashion extends to lifestyle products with consumers seeking eco-friendly transportation that is also stylish and luxurious.
3. Personal Transportation Alternatives - As urban living continues to rise, consumers are seeking personal transportation alternatives beyond cars, creating opportunities for brands to create luxury bikes that offer sustainability with style.
Industry Implications
1. Fashion - Fashion brands can enter the luxury bike market and capitalize on the trend towards eco-couture products that promote stylish sustainability.
2. Transportation - The transportation industry can explore the emerging market for personal eco-friendly transportation alternatives such as high-end luxury bicycles that cater to urban consumers.
3. Sporting Goods - Sporting goods companies can expand their product lines by creating luxury bicycle models that combine high-end design with sustainability, catering to consumers seeking style and eco-friendliness in personal transportation.
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