Raisin Bran Granola Gives a Classic Cereal a Contemporary Upgrade
Katherine Pendrill — August 4, 2016 — Lifestyle
References: fortune & preparedfoods
Kellogg's recently debuted Raisin Bran Granola as a means of catering to changing consumer preferences when it comes to breakfast products. With a growing number of consumers abandoning cereal for other options, Kellogg's hopes its updated version of Raisin Bran will appeal to the increasingly health-conscious generation.
Raisin Bran Granola is a new product that puts a contemporary twist on a classic cereal brand. The granola combines the same crisp bran flakes found in the original cereal with oat clusters and the sweet taste of real fruit. The granola is low in fat and also serves as a good source of fiber.
The main difference between Raisin Bran Granola and the original cereal is that the new product can be enjoyed alongside other healthy ingredients such as Greek yogurt and fresh fruit. As a result, the product is likely to appeal to consumers looking for better-for-you breakfast options.
Raisin Bran Granola is a new product that puts a contemporary twist on a classic cereal brand. The granola combines the same crisp bran flakes found in the original cereal with oat clusters and the sweet taste of real fruit. The granola is low in fat and also serves as a good source of fiber.
The main difference between Raisin Bran Granola and the original cereal is that the new product can be enjoyed alongside other healthy ingredients such as Greek yogurt and fresh fruit. As a result, the product is likely to appeal to consumers looking for better-for-you breakfast options.
Trend Themes
1. Healthier Breakfast Alternatives - The rise of health-conscious consumers creates an opportunity for innovative breakfast products that offer health benefits and can be enjoyed with other nutritious ingredients.
2. Contemporary Twists on Classic Brands - Updating classic products with modern flavors and ingredients can attract consumer interest and revitalize traditional brands.
3. Convenience and Customization - Offering breakfast options that can easily be personalized and enjoyed on the go taps into the demand for convenient and customizable food experiences.
Industry Implications
1. Food and Beverage - Food companies can capitalize on the growing consumer demand for healthier breakfast options by developing innovative products that cater to changing preferences.
2. Cereal and Granola - The cereal and granola industry can explore new flavor combinations and healthier formulations to meet the evolving needs of health-conscious consumers.
3. Greek Yogurt - Greek yogurt brands can collaborate with cereal and granola manufacturers to create convenient breakfast combinations that appeal to health-conscious consumers.
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