Dr. Martens Updated Its 1460 Silhouette in Time for Pride Month
Riley von Niessen — May 16, 2019 — Social Good
References: thetrevorproject.org & drmartens
With June's Pride Month quickly approaching, many brands have been busy creating exclusive releases that both celebrate and support the LGBTQ+ community -- with one especially noteworthy launch coming from Dr. Martens, with the unveiling of its new rainbow combat boots.
The bold rainbow colorway is featured on the iconic 1460 silhouette, which boasts a chunky build that makes the alternating hues of red, orange, yellow, green, blue, and violet stand out even more. The rainbow combat boots are finished off with black soles, which instead of the brand's usual yellow stitching, are complemented with thick rainbow thread. On the heels of each boot, "PRIDE" is spelled out in white lettering, along with a heart.
A portion of all proceeds from the collection are donated to The Trevor Project, an American non-profit that's dedicated to providing crisis intervention and suicide prevention to LGBTQ+ persons.
The bold rainbow colorway is featured on the iconic 1460 silhouette, which boasts a chunky build that makes the alternating hues of red, orange, yellow, green, blue, and violet stand out even more. The rainbow combat boots are finished off with black soles, which instead of the brand's usual yellow stitching, are complemented with thick rainbow thread. On the heels of each boot, "PRIDE" is spelled out in white lettering, along with a heart.
A portion of all proceeds from the collection are donated to The Trevor Project, an American non-profit that's dedicated to providing crisis intervention and suicide prevention to LGBTQ+ persons.
Trend Themes
1. Rainbow Pride Footwear - Brands are launching exclusive rainbow-colored footwear to celebrate Pride Month and support the LGBTQ+ community.
2. Branded Social Activism - Many brands are taking a strong social stance and dedicating proceeds to help support social causes.
3. Colorful Fashion - Fashion brands are embracing colorful designs on classic silhouettes.
Industry Implications
1. Footwear - The footwear industry has an opportunity to create exclusive colorful footwear to celebrate Pride Month and support social causes.
2. Fashion - The fashion industry can incorporate colorful designs and show their support for social causes through exclusive collections.
3. Non-profit - Non-profits that support social causes can team up with brands and showcase their missions through exclusive collections.
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