Vogue Italia Stereotypes a Black Woman as a Maid
lourdes sanchez bayas — February 12, 2009 — Social Good
References: community.livejournal
I really don’t know what to make of this editorial from the March 2009 issue of Vogue Italia. On second thought, the angle I’m going for is made very clear judging by the picture arrangement in the gallery.
Shot by Miles Aldridge and starring the beautiful Anja Rubik, the “The Vagaries of Fashion” editorial is set in the 1950s/60s and introduces us to a wealthy and fashionable but painfully apathetic white socialite with cherubic albino children that she hardly pays attention to lest they cramp her style, and a black maid that only appears in one of the photos.
Don’t get me wrong now. I love the exquisitely gorgeous retro-glam wardrobe on Anja even though I don’t particularly care much for the dark yellow background Aldridge chose.
But my questions still remain: What was Aldridge going for here? Is the editorial some kind of social commentary on the socioeconomic disparity between the races? Why is that black maid there amid people with exceedingly white complexions? Why was that contrast necessary?
Maybe “The Vagaries of Fashion” was not meant to be offensive but the fact remains that to many people, it is.
My point here is that there is not great diversity in the fashion world aside from Naomi, Jourdan Dunn, Chanel Iman, Liya Kebede, and a few others. So when a black person is stuck in the background of a set to act as wallpaper or even worse, to play a subservient role, that, in my opinion, smacks of racism.
Plain and simple.
Shot by Miles Aldridge and starring the beautiful Anja Rubik, the “The Vagaries of Fashion” editorial is set in the 1950s/60s and introduces us to a wealthy and fashionable but painfully apathetic white socialite with cherubic albino children that she hardly pays attention to lest they cramp her style, and a black maid that only appears in one of the photos.
Don’t get me wrong now. I love the exquisitely gorgeous retro-glam wardrobe on Anja even though I don’t particularly care much for the dark yellow background Aldridge chose.
But my questions still remain: What was Aldridge going for here? Is the editorial some kind of social commentary on the socioeconomic disparity between the races? Why is that black maid there amid people with exceedingly white complexions? Why was that contrast necessary?
Maybe “The Vagaries of Fashion” was not meant to be offensive but the fact remains that to many people, it is.
My point here is that there is not great diversity in the fashion world aside from Naomi, Jourdan Dunn, Chanel Iman, Liya Kebede, and a few others. So when a black person is stuck in the background of a set to act as wallpaper or even worse, to play a subservient role, that, in my opinion, smacks of racism.
Plain and simple.
Trend Themes
1. Diversity in Fashion - Opportunity for fashion brands to prioritize diversity in their campaigns and editorials to avoid stereotypes and promote inclusivity.
2. Social Commentary - Chance for fashion editorials to use visual storytelling to address socioeconomic disparities and spark conversations about racial equality.
3. Challenging Stereotypes - Potential for fashion photographers to push boundaries and challenge traditional portrayals of race and class in their artistic work.
Industry Implications
1. Fashion - Fashion brands can leverage diversity and inclusivity as a competitive advantage in the industry to attract a broader customer base and increase brand loyalty.
2. Photography - Photographers can explore innovative ways to capture and represent diversity in their work, helping to redefine beauty standards and break down racial and gender stereotypes.
3. Media and Publishing - Media outlets and publishers can prioritize diverse representation in their content to foster a more inclusive society and avoid perpetuating discriminatory narratives.
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