Red Hot 7 Scratch Tickets Shut Down Unnecessary Rabbit Foot Factory
Meghan Young — April 21, 2011 — Lifestyle
For centuries, people have attached themselves to physical trinkets that they believed lent them luck throughout their life, yet the Rabbit Foot Factory commercial shows that this is no longer necessary. Why? Because the new Red Hot 7 scratch tickets are here.
Brought to you by California Lottery, the Red Hot 7 tickets are all you need to win the big bucks. Bunnies around the world can now rejoice since the commercial shows that the Rabbit Foot Factory has been closed for good.
Cleverly conceived by David and Goliath, the Rabbit Foot Factory ad campaign comes in perfect time for the celebration of Easter. Now everyone can rejoice that these celebrated rabbits can go home in peace while perhaps dropping off some chocolates along the way.
Brought to you by California Lottery, the Red Hot 7 tickets are all you need to win the big bucks. Bunnies around the world can now rejoice since the commercial shows that the Rabbit Foot Factory has been closed for good.
Cleverly conceived by David and Goliath, the Rabbit Foot Factory ad campaign comes in perfect time for the celebration of Easter. Now everyone can rejoice that these celebrated rabbits can go home in peace while perhaps dropping off some chocolates along the way.
Trend Themes
1. Digitalization of Lotteries - The shift towards digital lotteries eliminates the need for physical scratch cards and enables more convenient purchases through online platforms and mobile apps.
2. Alternative Luck Icons - As people move away from superstitions, there is potential for new icons or symbols to arise as representations of luck, opening opportunities for businesses to market and sell these items.
3. Humorous Marketing Campaigns - Businesses can use humor in their advertising to create memorable and shareable campaigns that differentiate themselves in crowded markets and appeal to younger audiences.
Industry Implications
1. Gaming and Gambling - The digitalization of lotteries presents an opportunity for gaming and gambling industries to expand their offerings and capitalize on the growing demand for online gambling platforms.
2. Consumer Goods - As the popularity of trinkets and physical superstitions decline, there may be a need for new consumer goods that provide alternative ways to channel beliefs in luck.
3. Marketing and Advertising - Humorous and creative marketing campaigns can help businesses differentiate themselves and stand out in competitive markets, as well as appeal to younger audiences that respond well to humor and viral content.
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