The Rabbit Children EP is Swathed in an Intricately Illustrated Case
Susan Keefe — February 16, 2012 — Art & Design
References: briandanaher & packagingoftheworld
Hoping to make a splash in the music world, the indie group Rabbit Children enlisted the help of designer Brian Danaher to craft an eye-catching package for their upcoming EP. The group wanted to create a clever case for their music that would act as a powerful promotional tool and, more importantly, appeal to their loyal fan base. The heavily illustrated case features intriguing vignettes inspired by the band's lyrics.
The Rabbit Children sent these gorgeous cases off to bloggers, radio stations and concert promoters, hoping Brain Danaher's astounding work would help their music stand out from a sea of digital download codes. While it is unclear how this panned out for the aspiring musicians, it is safe to say that this dazzling packaging is enough to turn more than a few heads.
A loving revival of a forgotten art form, the Rabbit Children EP packaging gives you ample reason not to download this music.
The Rabbit Children sent these gorgeous cases off to bloggers, radio stations and concert promoters, hoping Brain Danaher's astounding work would help their music stand out from a sea of digital download codes. While it is unclear how this panned out for the aspiring musicians, it is safe to say that this dazzling packaging is enough to turn more than a few heads.
A loving revival of a forgotten art form, the Rabbit Children EP packaging gives you ample reason not to download this music.
Trend Themes
1. Visual Packaging - Designing unique and visually appealing packaging is becoming increasingly important for artists and businesses alike to differentiate themselves in a digital world.
2. Merchandise as Promotion - Merchandise such as packaging can be used as a tool for promotion. Creative and unique designs can attract attention and promote the brand or product.
3. Physical Media Revival - The use of physical media, such as CD's, vinyl records or cassettes, is undergoing a revival for music artists as a way to differentiate themselves and offer a unique experience to fans.
Industry Implications
1. Music Industry - Music artists and labels can benefit from utilizing physical media with unique and visually appealing packaging as a way to differentiate and promote their music.
2. Consumer Goods Industry - Designing visually appealing and creative packaging for products can be a useful tool for businesses to differentiate their brands and attract customer attention.
3. Marketing and Advertising Industry - Creative packaging as a tool for promotion and differentiation can be utilized by marketers and advertisers across various industries.
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