The RA Reflective Jacket by Elton King is Stylish and Affordable
Meghan Young — April 18, 2014 — Lifestyle
References: kickstarter & fastcoexist
The RA Reflective Jacket is the answer to cyclists' question about where all the quality, stylish and affordable gear can be found. The designer, Elton King, noted frustratedly, “There were no absolutely no choices for reflective garments in my price range that looked nice." So he decided to create one.
Inspired by the illuminated futuristic outfits from 'TRON: Legacy,' or more accurately his friends trying to recreate them with glow sticks, the New York-based designer made "the coolest reflective jacket out there, and make it as affordable as possible." From water-repellent fabric to huge zippered pockets and retro reflective patches, the RA Reflective Jacket is available in a few different styles including a vest. King has also designed reflective accessories.
Inspired by the illuminated futuristic outfits from 'TRON: Legacy,' or more accurately his friends trying to recreate them with glow sticks, the New York-based designer made "the coolest reflective jacket out there, and make it as affordable as possible." From water-repellent fabric to huge zippered pockets and retro reflective patches, the RA Reflective Jacket is available in a few different styles including a vest. King has also designed reflective accessories.
Trend Themes
1. Stylish Reflective Gear - The trend of stylish and affordable reflective gear for cyclists is emerging, creating opportunities for innovative designs and materials.
2. Inspirations From Pop Culture - Pop culture inspirations like 'TRON: Legacy' are influencing the design of functional gear, presenting opportunities for collaborations and unique product offerings.
3. Affordable Outdoor Clothing - The demand for affordable outdoor clothing is growing, leading to opportunities for disruptive innovation in creating stylish and high-quality garments at accessible price points.
Industry Implications
1. Cycling Apparel - The cycling apparel industry can leverage the trend towards stylish reflective gear by incorporating innovative designs and materials into their product offerings.
2. Fashion and Design - The fashion and design industry can explore collaborations with pop culture franchises to create functional and fashionable pieces like TRON-inspired cyclist coats.
3. Outdoor Retail - The outdoor retail industry can tap into the demand for affordable outdoor clothing by developing cost-effective manufacturing and distribution strategies to provide high-quality gear at lower prices.
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