Heineken’s Quiet Please Experiment Asks Loud New Yorkers to Hush
Laura McQuarrie — August 25, 2014 — Marketing
'Quiet Please' is a social experiment by Heineken that was designed to kick off at the same time as the US Open. At the tennis championship, there's one person who tells the crowd to settle down so that the players can concentrate on their game, and Heineken wanted to see if this same level of quiet was even possible in New York City’s bustling Union Square.
Right from the get go, there were several people who wouldn't even try, knowing that some people would most likely get louder to be defiant about it. The sounds of ambulances didn't help much either, but there was one woman who was successful at getting the crowd to hush, and her efforts were rewarded with two tickets to the 2014 US Open tournament.
Right from the get go, there were several people who wouldn't even try, knowing that some people would most likely get louder to be defiant about it. The sounds of ambulances didn't help much either, but there was one woman who was successful at getting the crowd to hush, and her efforts were rewarded with two tickets to the 2014 US Open tournament.
Trend Themes
1. Interactive Social Experiments - There are opportunities for businesses to create interactive social experiments to engage and captivate audiences.
2. Crowd Behavior Analysis - The study of crowd behavior in different settings can provide insights for businesses to better understand and cater to the needs of their target audience.
3. Noise Reduction Solutions - The demand for noise reduction solutions in crowded urban areas presents opportunities for businesses to develop innovative products and services.
Industry Implications
1. Marketing and Advertising - Businesses in the marketing and advertising industry can utilize interactive social experiments to create memorable and impactful campaigns for their clients.
2. Event Management - The field of event management can benefit from crowd behavior analysis to enhance the overall experience of attendees and optimize event operations.
3. Technology and Sound Engineering - Companies specializing in technology and sound engineering can capitalize on the demand for noise reduction solutions by developing innovative and effective soundproofing technologies.
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