The New Quesada Ad Campaign Appeals to "Real Mexicans"
Marissa Liu — May 12, 2010 — Marketing
References: quesada & adsoftheworld
The new Quesada ad campaign aims to end the idea that authentic Mexican food is limited to Tex-Mex and chips and salsa. With the tagline "Real Mexicans know where to get real Mexican," the new campaign features various Mexican iconography, including a family of masked wrestlers and a skeleton sitting at a table (representing the Day of The Dead).
I have never eaten at a Quesada so I really have no idea how authentic their cuisine is. Toronto's BBDO advertising agency came up with the new Quesada ad campaign--it remains to be seen how many "real Mexicans" it actually attracts.
I have never eaten at a Quesada so I really have no idea how authentic their cuisine is. Toronto's BBDO advertising agency came up with the new Quesada ad campaign--it remains to be seen how many "real Mexicans" it actually attracts.
Trend Themes
1. Authentic Mexican Cuisine - Opportunities for food companies to market authentic Mexican cuisine and cater to consumers looking for an alternative to Tex-Mex.
2. Cultural Iconography in Advertising - Innovative opportunities to use cultural iconography, such as the Day of the Dead and lucha libre, in advertising campaigns to appeal to a broader audience and promote diversity.
3. Alternative Marketing Strategies - The use of unconventional marketing strategies, such as featuring masked wrestlers and other cultural icons, to create a unique and memorable brand identity.
Industry Implications
1. Food Industry - Marketing opportunities for food companies to break away from the usual Tex-Mex options and offer authentic Mexican cuisine.
2. Advertising Industry - Innovative advertising campaigns that appeal to consumers looking for diversity and cultural authenticity can be a game-changer for brands.
3. Retail Industry - The use of cultural iconography in marketing campaigns can expand the demographic reach of brands and increase sales in various retail sectors.
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