El Pollo Loco's New Holiday Ad Promotes Acceptance
Riley von Niessen — November 2, 2020 — Marketing
References: youtube & fastcasual
El Pollo Loco launched a new holiday campaign that celebrates how food can have the power to bring cultures together, a sentiment that's highlighted in a short ad that spotlights kids sharing their love for different types of cuisine.
President and CEO Bernard Acoca spoke to the campaign, stating "When you share food that's part of your tradition, you share part of yourself, which leads to greater understanding and ultimately brings people closer together" and "Who better to express this sentiment than children who bring an innocent and unadulterated view on life."
The ad also showcases the resurgence of three of El Pollo Loco's holiday dishes, which include its 'Holiday Tamale Bowls,' 'Chicken Pozole Verde,' and 'Mexican Hot Chocolate.'
Image Credit: Shutterstock
President and CEO Bernard Acoca spoke to the campaign, stating "When you share food that's part of your tradition, you share part of yourself, which leads to greater understanding and ultimately brings people closer together" and "Who better to express this sentiment than children who bring an innocent and unadulterated view on life."
The ad also showcases the resurgence of three of El Pollo Loco's holiday dishes, which include its 'Holiday Tamale Bowls,' 'Chicken Pozole Verde,' and 'Mexican Hot Chocolate.'
Image Credit: Shutterstock
Trend Themes
1. Culturally Inclusive Restaurant Campaigns - Opportunity for restaurants to create campaigns that celebrate diversity, promote acceptance, and bring people closer together.
2. Food as a Cultural Connector - Opportunity for companies to use food as a tool to bridge cultural gaps and foster understanding.
3. Resurgence of Traditional Holiday Dishes - Opportunity for food businesses to bring back and promote traditional holiday dishes to celebrate cultural heritage.
Industry Implications
1. Restaurant Industry - Opportunity for restaurants to create culturally inclusive campaigns and menu offerings.
2. Food and Beverage Industry - Opportunity for companies in the food and beverage industry to promote cultural diversity and inclusion.
3. Marketing and Advertising Industry - Opportunity for marketers and advertisers to develop campaigns that celebrate cultural diversity and promote acceptance.
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