'Putty Peeps' Change Color Based on Their Temperature
Joey Haar — March 5, 2018 — Life-Stages
References: mastermindtoys
Putty is one of the oldest toys still on the market — the original Silly Putty dates back to the 1950s without any major changes to its recipe — but 'Putty Peeps', a Canadian brand, has introduced some changes that make the classic toy even more engaging for kids today. The squishy toys come in several different colors, and paired with their goofy googly eyes, they make infinite, malleable characters for kids.
The key feature of Putty Peeps is their color-changing technology. The toys come four different base colors, but those colors all brighten significantly when exposed to temperatures above 26 degrees Celsius: right around the temperature that they get heated to when gripped in the palm of one's hand. With the colorful binary, kids have the freedom to create almost anything they can imagine.
The key feature of Putty Peeps is their color-changing technology. The toys come four different base colors, but those colors all brighten significantly when exposed to temperatures above 26 degrees Celsius: right around the temperature that they get heated to when gripped in the palm of one's hand. With the colorful binary, kids have the freedom to create almost anything they can imagine.
Trend Themes
1. Color-changing Toys - Disruptive innovation opportunity: Develop new toys that change color based on temperature to enhance engagement and creativity in children.
2. Interactive Squishy Toys - Disruptive innovation opportunity: Create interactive toys with malleable materials and added features like googly eyes to provide endless entertainment for kids.
3. Engaging Toy Personalization - Disruptive innovation opportunity: Design toys that allow children to personalize and customize their play experience, fostering imagination and self-expression.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: integrate technology and creative materials to produce innovative toys that capture the attention of modern kids.
2. Children's Entertainment - Disruptive innovation opportunity: Develop interactive and engaging products that combine traditional play concepts with modern features to captivate children's interests.
3. Personalized Toy Market - Disruptive innovation opportunity: Tap into the demand for customizable toys by offering options for children to personalize their play experience through color-changing features and creative components.
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