Bazooka's Push Pop Gummy Roll Offers a Fun New Way to Enjoy the Candy
Katherine Pendrill — May 23, 2019 — Lifestyle
References: prnewswire & chewboom
Bazooka Candy is pushing the boundaries of candy packaging with its new Push Pop Gummy Roll. With this innovative new packaging, you can enjoy your favorite gummy candy in a whole new way.
Making its debut at the Sweets & Snacks Expo in Chicago, Bazooka's new Push Pop Gummy Roll is a one-of-a-kind treat. With its patent-pending dispenser, consumers simply push out the candy and then tear off their ideal piece of to enjoy—saving the rest for later. As the brand's Director of Marketing Becky Silberfarb explains, "We conducted extensive consumer testing throughout the development process and Push Pop Gummy Roll always scored incredibly high on key attributes like great taste, uniqueness and being fun to eat!"
The new Push Pop Gummy Roll comes in four of the brand's best-selling Push Pop flavors: Blue Raspberry, Strawberry, Watermelon, and Berry Blast.
Image Credit: Bazooka Candy.
Making its debut at the Sweets & Snacks Expo in Chicago, Bazooka's new Push Pop Gummy Roll is a one-of-a-kind treat. With its patent-pending dispenser, consumers simply push out the candy and then tear off their ideal piece of to enjoy—saving the rest for later. As the brand's Director of Marketing Becky Silberfarb explains, "We conducted extensive consumer testing throughout the development process and Push Pop Gummy Roll always scored incredibly high on key attributes like great taste, uniqueness and being fun to eat!"
The new Push Pop Gummy Roll comes in four of the brand's best-selling Push Pop flavors: Blue Raspberry, Strawberry, Watermelon, and Berry Blast.
Image Credit: Bazooka Candy.
Trend Themes
1. Innovative Candy Packaging - Creating unique and interactive packaging for candy can generate buzz and attract consumers.
2. New Dispenser Technology - Developing new dispenser technology for candy can improve convenience and create a point of difference in the market.
3. Multi-use Treats - Designing candy that can be enjoyed in multiple sittings or modified to personal preference can increase consumer loyalty and engagement with the brand.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can differentiate themselves from competitors by investing in innovative packaging and dispenser technology.
2. Convenience Store Retail - The convenience store industry can capitalize on unique candy packaging to attract customers seeking new and interesting treats.
3. Event Planning and Catering - The event planning and catering industry can use multi-use candy treats as fun additions to party favors or dessert tables.
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