The Wizard's Brew Purple Hot Chocolate Changes Color with Water
Michael Hemsworth — September 21, 2019 — Marketing
References: vat19 & thegreenhead
The Wizard's Brew Purple Hot Chocolate is a seasonally appropriate product for consumers who are looking to get in the Halloween spirit in a tasty way. The hot chocolate mix features a pale white powder format that will automatically change color to a spooky purple shade when mixed with hot water. This gives it a magical aesthetic that is perfect for providing to children as an alternative treat or even for use when making artisan beverages that are highly visual for sharing on social media.
The Wizard's Brew Purple Hot Chocolate is quick to prepare and comes packaged in a cauldron-inspired container that further reinforces the mystical nature of the hot beverage mix. Each container will create a total of eight servings.
The Wizard's Brew Purple Hot Chocolate is quick to prepare and comes packaged in a cauldron-inspired container that further reinforces the mystical nature of the hot beverage mix. Each container will create a total of eight servings.
Trend Themes
1. Color-changing Food and Drinks - Creating color-changing food and drinks can provide a unique and visually appealing experience for consumers, especially in the context of special occasions or social media sharing.
2. Seasonal and Festive Products - Developing seasonal and festive products, like the Wizard's Brew Purple Hot Chocolate, can cater to the consumer demand for themed food and beverages during specific holidays, providing a sense of excitement and limited-time exclusivity.
3. Artisan and Instagrammable Beverages - Exploring the creation of visually captivating and shareable artisan beverages can attract social media-savvy consumers who seek unique experiences and are willing to pay a premium for visually appealing products.
Industry Implications
1. Food and Beverage Manufacturing - Food and beverage manufacturers can capitalize on the trend of color-changing food and drinks by developing innovative and visually captivating products that provide a delightful and memorable consumer experience.
2. Seasonal and Holiday Retail - Seasonal and holiday-focused retailers can leverage the demand for themed products, such as the Wizard's Brew Purple Hot Chocolate, to create exclusive and limited-time offerings that cater to consumers' desire for unique and festive experiences.
3. Social Media Marketing - Companies in the social media marketing industry can help businesses create and promote visually captivating artisan beverages that are Instagrammable, offering creative and engaging content that resonates with consumers and drives brand awareness and sales.
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