Nike's Dunk High Sneakers Get a Purple and Black Colorway
Nike introduces another tonal iteration of the Dunk High sneaker model to join its roster with the purple and black colorway palette. As the Fall season is upon us, the shoes are detailed with a color-blocking style that starts off with smooth black leather making up the base foundation of the upper.
It is then detailed with the bright Electric Purple overlaying on top -- this accents the lacing system, heel counters, ankle flaps, and mudguards. Additional details include the nylon tongues that are marked with traditional branding accents. All of this sits on top of white midsoles and rubber outsoles that are done in slightly darker purple color to round out the entire design.
Image Credit: Yankeekicks
It is then detailed with the bright Electric Purple overlaying on top -- this accents the lacing system, heel counters, ankle flaps, and mudguards. Additional details include the nylon tongues that are marked with traditional branding accents. All of this sits on top of white midsoles and rubber outsoles that are done in slightly darker purple color to round out the entire design.
Image Credit: Yankeekicks
Trend Themes
1. Tonal Sneakers - Opportunity for companies to create unique color palettes for their sneakers, disrupting the traditional white sneaker design.
2. Color-blocking Style - Innovative way to incorporate multiple colors on a sneaker, presenting an opportunity for brands to create eye-catching designs.
3. Brand Accents - Opportunity for brands to add unique branding accents on their products, leading to increased brand recognition and loyalty.
Industry Implications
1. Footwear Industry - Trend of tonal sneakers and color blocking styles could disrupt the traditional footwear industry, as consumers may gravitate towards newer, bolder designs.
2. Fashion Industry - Tonal sneakers and color-blocking styles have the potential to become a new trend in the fashion industry, allowing for more creativity and personal expression in footwear.
3. Marketing/advertising Industry - Companies in the marketing and advertising industry can use the trend of brand accents to create unique and memorable campaigns for their clients.
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