'PureWrist' is a Fashion-Forward Payment Device Worn as a Bracelet
Ady Floyd — June 15, 2015 — Art & Design
References: indiegogo & techcrunch
PureWrist is a fashionable payment device in the form of a unisex bracelet. It contains all the same security features as a regular bank card and uses a tap feature to make purchases. This bracelet is a sleek accessory that allows you to leave your wallet at home and never be left without money.
The device works by creating an account on PureWrist's complimentary website called 'Gratitude.' The account can be loaded with funds directly from your bank. This ensures that each bracelet is loaded and secured with prepaid funds. The amount of money placed on the bracelet is completely at the discretion of the user.
This simple payment device is perfect for jogs, touring amusement parks or walking through the city when you don't want to carry a purse or bag with you.
The device works by creating an account on PureWrist's complimentary website called 'Gratitude.' The account can be loaded with funds directly from your bank. This ensures that each bracelet is loaded and secured with prepaid funds. The amount of money placed on the bracelet is completely at the discretion of the user.
This simple payment device is perfect for jogs, touring amusement parks or walking through the city when you don't want to carry a purse or bag with you.
Trend Themes
1. Contactless Payment - This trend offers an opportunity for businesses to develop innovative payment solutions that eliminate the need for physical cards or cash.
2. Fashionable Wearable Tech - This trend opens up possibilities for fashion brands to collaborate with technology companies and create stylish wearable devices with added functionality.
3. Digital Wallets - As more payment options move online, there is a disruptive innovation opportunity for businesses to develop advanced digital wallet solutions that provide convenience and security.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the fashionable wearable tech trend by partnering with technology companies to create stylish payment devices that enhance the shopping experience.
2. Fintech - In the era of contactless payments and digital wallets, there is a disruptive innovation opportunity for fintech companies to develop cutting-edge solutions that revolutionize the way we make payments.
3. Amusement Park - Amusement park operators can leverage the convenience of contactless payment devices like PureWrist to improve the customer experience by offering seamless and secure transactions throughout the park.
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