These New PureCircle Ice Creams Contain No Added Sugar
Michael Hemsworth — August 22, 2019 — Lifestyle
References: purecircle & foodbev
A new range of PureCircle ice creams have been unveiled by the Chicago-based brand to offer consumers an alternative frozen treat that is free from unwanted added ingredients.
Sweetened with stevia, the ice cream contains no added sugar to achieve a clean flavor that is as sugar-like as possible without actually using the ingredient. This helps to reduce the carbohydrates and calories in the dessert without the need for artificial sweeteners.
PureCircle CEO Maga Malsagov spoke on the new ice creams saying, "We have worked hard to develop and commercialize our next-generation stevia leaf sweeteners. To demonstrate our confidence in their great taste, we are putting our name on this delicious ice cream. We hope folks in Chicago will drop by a PureCircle ice cream truck to taste our new ice cream and to savour what our next-generation stevia can do in food and beverage products.”
Sweetened with stevia, the ice cream contains no added sugar to achieve a clean flavor that is as sugar-like as possible without actually using the ingredient. This helps to reduce the carbohydrates and calories in the dessert without the need for artificial sweeteners.
PureCircle CEO Maga Malsagov spoke on the new ice creams saying, "We have worked hard to develop and commercialize our next-generation stevia leaf sweeteners. To demonstrate our confidence in their great taste, we are putting our name on this delicious ice cream. We hope folks in Chicago will drop by a PureCircle ice cream truck to taste our new ice cream and to savour what our next-generation stevia can do in food and beverage products.”
Trend Themes
1. Stevia as a Natural Sweetener - The use of stevia as a natural sweetener in food and beverage products, including ice cream, presents an opportunity for companies to promote healthier alternatives to sugar and artificial sweeteners.
2. Demand for Low- and No-sugar Ice Creams - The growing demand for low- and no-sugar ice cream products creates an opportunity for companies to tap into a market that prioritizes healthier food choices.
3. Next-generation Stevia Leaf Sweeteners - The development of next-generation stevia leaf sweeteners for use in food and beverage products, such as ice cream, presents an opportunity for companies to innovate and differentiate themselves in the market.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can benefit from incorporating natural sweeteners, like stevia, into their products in response to consumers' increasing concerns about health and wellness.
2. Ice Cream - Ice cream companies can benefit from developing low- and no-sugar products to cater to consumers who want to enjoy frozen desserts without the added calories or artificial sweeteners.
3. Sweeteners - Companies in the sweeteners industry can innovate by developing and commercializing next-generation stevia leaf sweeteners for use in food and beverage products, including ice cream.
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