The Puratos Easy Soft’r Brioche Mix is Launching in the UK
Michael Hemsworth — June 25, 2023 — Lifestyle
The Puratos Easy Soft’r Brioche mix is being brought to the UK market as a premium bakery product perfect for providing brands and bakers alike with a simple yet delicious way to create the artisan bread.
The powdered concentrate mix is capable of creating brioche with a soft, moist crumb that will also deliver long-lasting freshness upon being baked. The versatile bread mix is also suited for being combined with some of the brand's other products to achieve a recipe that suits specific applications.
Bakery Marketing Manger Ben Ledger commented on the Puratos Easy Soft’r Brioche mix saying, "The brioche is one of the UK’s bakery success stories and has firmly secured itself as a mainstream offering. But there is still ample opportunity for growth by adapting traditional recipes or formats to align with the priorities that consumers have today.”
The powdered concentrate mix is capable of creating brioche with a soft, moist crumb that will also deliver long-lasting freshness upon being baked. The versatile bread mix is also suited for being combined with some of the brand's other products to achieve a recipe that suits specific applications.
Bakery Marketing Manger Ben Ledger commented on the Puratos Easy Soft’r Brioche mix saying, "The brioche is one of the UK’s bakery success stories and has firmly secured itself as a mainstream offering. But there is still ample opportunity for growth by adapting traditional recipes or formats to align with the priorities that consumers have today.”
Trend Themes
1. Artisan Bread - Disruptive innovation opportunity: Develop new variations of artisan bread mixes that cater to specific dietary preferences, such as gluten-free or vegan options.
2. Versatile Bakery Products - Disruptive innovation opportunity: Create bakery mixes that can be easily combined with other products to create unique recipes, allowing for customized and innovative baked goods.
3. Long-lasting Freshness - Disruptive innovation opportunity: Develop bakery mixes that incorporate innovative preservation techniques to extend the shelf life of baked goods, meeting the demand for longer-lasting freshness.
Industry Implications
1. Bakery - Disruptive innovation opportunity: Utilize technology to automate the baking process, allowing for faster production and more efficient operations in the bakery industry.
2. Food Manufacturing - Disruptive innovation opportunity: Implement advanced packaging solutions to maintain freshness and enhance the shelf life of bakery products, revolutionizing the food manufacturing industry.
3. Consumer Goods - Disruptive innovation opportunity: Develop convenient and ready-to-use bakery mixes that cater to the growing demand for homemade baked goods, transforming the consumer goods industry.
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