Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Portable Purifying Wardrobes

Clean the Sky - Positive Eco Trends & Breakthroughs

Pura-Case Uses Ozone to Clear Clothes of Bacteria & Micro-Organisms

— May 1, 2020 — Lifestyle
Carlo Ratti Associati's Pura-Case is a concept wardrobe that powerfully purifies clothing with ozone. The battery-powered system bosts a standing design that's made from recycled fibers that's slim enough to fit inside tight spaces and small enough to be portable. The studio says that with the use of ozone, 98% of micro-organisms, bacteria and viruses have the potential to be removed from clothing and fabric, all within the span of an hour.

The Pura-Case is a design that represents what Carlo Ratti Associati anticipates will be part of the "new normal." As Carlo Ratti describes, "As the entire world adjusts to a new normal in terms of health and hygiene, Pura-Case aims to promote top sanitation standards in the key interface between us and the environment—clothes."


Image Credit: Carlo Ratti Associati
Trend Themes
1. Portable Purifying Wardrobes - The rise of portable purifying wardrobes presents an opportunity for companies to develop and incorporate similar technology, such as air purifiers and sanitizers, into other portable products.
2. Ozone-based Sanitization - The increasing popularity of ozone-based sanitization products presents an opportunity for companies to develop new and innovative ozone-based cleaning products and systems.
3. Compact Design - The trend towards compact, portable, and energy-efficient products presents an opportunity for companies to develop products that integrate similar features and functionalities into their designs.
Industry Implications
1. Fashion - The concept of purifying wardrobes presents disruptive innovation opportunities for the fashion and textile industry, particularly in the development of sustainable and eco-friendly fabrics and clothing.
2. Consumer Electronics - The trend towards portable purifying products presents an opportunity for the consumer electronics industry to develop similar products, such as air purifiers and sanitizers, that are portable, energy-efficient, and stylishly designed.
3. Healthcare - Ozone-based sanitization technology presents an opportunity for the healthcare industry to develop new products and systems that can help prevent the spread of infectious diseases and improve hygiene standards.
6
Score
Popularity
Activity
Freshness