Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
Laura McQuarrie — February 6, 2016 — Marketing
References: mountaindew & adweek
For the Super Bowl 50, Mountain Dew has a quirky commercial spot that features an unusual creature—a 'Puppymonkeybaby.'
The commercial begins by introducing a set of friends on a couch who seem to be sapped of energy. Out of nowhere, the Puppymonkeybaby appears, bringing with him a bucket of energizing Mountain Dew Kickstart. At this point, a beat begins to pulse and dancing begins, but the ad is meant to be more than just catchy.
At the end of the ad, the purpose of using such a strange mascot is revealed. Mountain Dew chose to combine "three awesome things," just as it did with its juice, caffeine and Dew hybrids. Considering that animals and babies are often featured in Super Bowl commercials, this Mountain Dew ad puts a clever spin on convention.
The commercial begins by introducing a set of friends on a couch who seem to be sapped of energy. Out of nowhere, the Puppymonkeybaby appears, bringing with him a bucket of energizing Mountain Dew Kickstart. At this point, a beat begins to pulse and dancing begins, but the ad is meant to be more than just catchy.
At the end of the ad, the purpose of using such a strange mascot is revealed. Mountain Dew chose to combine "three awesome things," just as it did with its juice, caffeine and Dew hybrids. Considering that animals and babies are often featured in Super Bowl commercials, this Mountain Dew ad puts a clever spin on convention.
Trend Themes
1. Hybrid Creature Marketing - Combining unexpected elements to create fascinating, standout commercials may help brands stand out in a crowded market.
2. Quirky Mascots - Unusual mascots or characters can draw attention and create memorable branding opportunities.
3. Alternative Advertising - Diverging from traditional advertising tactics and embracing oddity in commercials may become a new trend.
Industry Implications
1. Beverage Industry - Brands in the beverage sector can experiment with hybrid flavors, products, and marketing strategies to appeal to consumers.
2. Marketing and Advertising - The use of quirky and unique mascots or the embrace of alternative advertising strategies could become a new trend in the industry.
3. Food and Beverage Industry - Food brands can consider experimenting with combining unexpected flavors and ingredients to appeal to consumer's adventurous taste buds.
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