Miller Lite's New Punch Top Can Perfects the Pour of Your Brew
Shiori Mine — May 2, 2012 — Lifestyle
References: millerlite & brandingmagazine
Pouring beer seems like a straightforward task, but the innovators at Miller Lite are making things even smoother with its new Punch Top Can. The folks at Miller have added a secondary tab where drinkers are encouraged to pierce the surface with their tool of choice. The additional hole allows the beer to pour more smoothly without the expected glug. The art of shotgunning back a brew is no longer a mission impossible type of task.
While the design is simple, beer drinkers are probably wondering why they hadn't thought of this themselves. Miller Lite has also launched a series of television commercials and demonstrative videos to spark creativity with its tool of choice. Whether you use a golf tee, a set of house keys or a nail gun, the choice may reveal as much about the drinker as the beverage itself. Miller Lite’s punch top can is allowing even the average joe to prefect their pour.
Image: Youtube
While the design is simple, beer drinkers are probably wondering why they hadn't thought of this themselves. Miller Lite has also launched a series of television commercials and demonstrative videos to spark creativity with its tool of choice. Whether you use a golf tee, a set of house keys or a nail gun, the choice may reveal as much about the drinker as the beverage itself. Miller Lite’s punch top can is allowing even the average joe to prefect their pour.
Image: Youtube
Trend Themes
1. Secondary Tab Innovation - The addition of a secondary tab on beer cans allows for smoother pouring, presenting an opportunity for other beverage companies to improve their packaging designs.
2. Tool of Choice Personalization - Miller Lite's encouragement of using different tools to pierce the can creates an opportunity for customization in the beverage industry, where consumers can choose their preferred method of opening their drinks.
3. Interactive Marketing Campaigns - Miller Lite's use of television commercials and demonstrative videos to promote the punch top can showcases the potential for more engaging and interactive marketing initiatives in the beer industry.
Industry Implications
1. Beverage Packaging - The innovative punch top can by Miller Lite opens up possibilities for other beverage companies to rethink their packaging designs and explore new ways to enhance the pouring experience.
2. Tool Manufacturing - The introduction of different tools to pierce the punch top can creates an opportunity for tool manufacturers to collaborate with beverage companies and create specialized tools for opening drinks.
3. Digital Marketing - Miller Lite's successful use of interactive marketing campaigns highlights the potential for other beer brands and industries to adopt similar strategies in their digital marketing efforts.
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