Summer Fridays' Pumpkin Face Mask Exfoliates, Hydrates and Brightens
Laura McQuarrie — September 5, 2018 — Fashion
References: summerfridays & byrdie
As a follow-up to the Jet Lag Mask, Summer Fridays is now introducing an all-new pumpkin face mask product just in time for the arrival of autumn.
The Summer Fridays Overtime Mask is vegan, cruelty-free and made in the United States without phthalates, surfactants, petrolatums, BHT, BHA or silicones. Pumpkin is a key ingredient in the formula and it helps to nourish the skin with Vitamins A, K and C, as well as hydrate, brighten, exfoliate the skin with apricot seed powder and soothe it with oat kernel protein. The brand recommends following up a treatment of the Overtime Mask with the ultra-hydrating Jet Lag Mask to further revive the skin and leave it looking luminous.
As well as being a blogger-created skincare range, Summer Fridays also appeals to the Millennial Instagram user with its aesthetically pleasing packaging.
The Summer Fridays Overtime Mask is vegan, cruelty-free and made in the United States without phthalates, surfactants, petrolatums, BHT, BHA or silicones. Pumpkin is a key ingredient in the formula and it helps to nourish the skin with Vitamins A, K and C, as well as hydrate, brighten, exfoliate the skin with apricot seed powder and soothe it with oat kernel protein. The brand recommends following up a treatment of the Overtime Mask with the ultra-hydrating Jet Lag Mask to further revive the skin and leave it looking luminous.
As well as being a blogger-created skincare range, Summer Fridays also appeals to the Millennial Instagram user with its aesthetically pleasing packaging.
Trend Themes
1. Vitamin-infused Skincare - Opportunity for disruptive innovation in developing skincare products enriched with vitamins to target specific skin concerns.
2. Cruelty-free Beauty - Opportunity for disruptive innovation in using non-animal testing methods and developing vegan products to appeal to eco-conscious consumers.
3. Aesthetic Packaging - Opportunity for disruptive innovation in designing visually appealing packaging that appeals to Millennial and Gen Z consumers who value Instagram-worthy products.
Industry Implications
1. Skincare Industry - Opportunity for disruptive innovation in developing new products with natural and organic ingredients to cater to consumers looking for clean beauty options.
2. Cosmetics Industry - Opportunity for disruptive innovation in creating cosmetic products with additional skincare benefits to appeal to consumers looking for multi-functional beauty products.
3. Social Media Marketing Industry - Opportunity for disruptive innovation in utilizing social media to create visually appealing posts and campaigns that resonate with Millennial and Gen Z consumers who value aesthetic and social media presence.
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