Starbucks' New Pumpkin Cream Cold Brew is Perfect For Fall
Grace Mahas — August 27, 2019 — Lifestyle
References: starbucks & stories.starbucks
With fall just around the corner, Starbucks Canada is celebrating the colder weather with its new Pumpkin Cream Cold Brew that hits stores Tuesday, August 27th.
The new cold beverage is part of the brand's fall line up, which includes the return of other beverages including the famed Pumpkin Spice Latte, Salted Caramel Mocha, and the Cardamom Latte. Consumers can pair these fall-themed beverages with some tasty pumpkin-infused food options including the Pumpkin Scone, the Pumpkin Cream Cheese Muffin, and the Pumpkin Loaf.
Starbucks' delicious fall line up of coffee and treats is sure to delight customers, specifically, the launch of the Pumpkin Cream Cold Brew that fuses the classic pumpkin-themed flavor of fall with the emerging preference of cold-brewed coffees.
The new cold beverage is part of the brand's fall line up, which includes the return of other beverages including the famed Pumpkin Spice Latte, Salted Caramel Mocha, and the Cardamom Latte. Consumers can pair these fall-themed beverages with some tasty pumpkin-infused food options including the Pumpkin Scone, the Pumpkin Cream Cheese Muffin, and the Pumpkin Loaf.
Starbucks' delicious fall line up of coffee and treats is sure to delight customers, specifically, the launch of the Pumpkin Cream Cold Brew that fuses the classic pumpkin-themed flavor of fall with the emerging preference of cold-brewed coffees.
Trend Themes
1. Pumpkin-infused Cold Beverages - The rise of pumpkin-infused cold beverages presents an opportunity for brands to capitalize on seasonal flavors while appealing to the growing demand for refreshing, non-hot drinks.
2. Fall-themed Food Options - The introduction of fall-themed food options, such as pumpkin-infused pastries, allows food establishments to cater to customers' seasonal cravings and create additional sales opportunities.
3. Emerging Preference for Cold-brewed Coffee - The emerging preference for cold-brewed coffee opens up possibilities for coffee companies to innovate with new flavors and expand their product offerings beyond traditional hot coffee.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to develop and market pumpkin-infused products that cater to customers' seasonal taste preferences.
2. Coffee Shops - Coffee shops can take advantage of the pumpkin craze by offering a variety of pumpkin-infused cold beverages and fall-themed food options to attract customers during the autumn season.
3. Bakery and Pastry - The bakery and pastry industry can leverage the popularity of pumpkin-infused treats to create unique and delicious offerings that appeal to customers' desire for seasonal treats.
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