The Puma InCycle Collection Lets You Stylishly Save the World
Michael Hines — February 18, 2013 — Eco
References: about.puma & dvice
Those interested in stylishly saving the world are going to want to peep the Puma InCycle collection. Puma's latest line of apparel is designed to be as Earth friendly as possible. The company's commitment to eco excellence comes in two forms. First is its biodegradable clothing, such as the pair of shoes seen here. The second part of the Puma InCycle collection involves the "Bring Me Back" program. The aptly named initiative asks users to bring in their old Puma gear (the brand will also accept clothing from other companies) so that it can be broken down and its materials reused.
The Puma InCycle collection shows the company's commitment to a greener planet and should prove to be a hit with eco-minded consumers. The program's biggest asset is its accessibility. All consumers need to do is throw their shoes in the trash or return their old clothing to a Puma store to help keep the Earth green.
The Puma InCycle collection shows the company's commitment to a greener planet and should prove to be a hit with eco-minded consumers. The program's biggest asset is its accessibility. All consumers need to do is throw their shoes in the trash or return their old clothing to a Puma store to help keep the Earth green.
Trend Themes
1. Biodegradable Athletic Attire - The trend towards biodegradable athletic attire presents opportunities for clothing brands to innovate with sustainable materials and production processes.
2. Eco-friendly Fashion - The rise in eco-friendly fashion opens up disruptive innovation opportunities for fashion brands to create stylish and sustainable clothing collections.
3. Circular Economy Initiatives - The circular economy initiatives like the Puma InCycle collection offer potential for businesses to implement recycling programs and utilize recycled materials in their products.
Industry Implications
1. Sportswear - The sportswear industry can explore the production of biodegradable athletic attire and adopt circular economy practices to meet the demand for sustainable activewear.
2. Fashion Retail - The fashion retail industry can capitalize on the popularity of eco-friendly fashion by showcasing and promoting sustainable clothing collections to environmentally conscious consumers.
3. Recycling and Waste Management - The recycling and waste management industry can partner with fashion brands to develop efficient recycling programs that convert used clothing into reusable materials for new products.
3.3
Score
Popularity
Activity
Freshness
