The PUMA Cycling to Mars Sneakers are Out to Dominate
Alex Scott — March 10, 2010 — Lifestyle
It seems that PUMA simply exploded onto the scene from nowhere to dominate the world of fitness apparel. Now that they have conquered the gym and cross-training realms, it only makes sense that the company is moving on to wheeled sports. The PUMA Cycling to Mars sneakers may just be the next big item at the Tour De France.
Featuring a hard rubber outsole and reflective strips, the PUMA Cycling to Mars sneakers look to be a serious contender in the world of cycling apparel. Though they have some big names to go up against who have been in the cycling business for years, PUMA brings the quality and reputation that have always allowed them to dominate.
Featuring a hard rubber outsole and reflective strips, the PUMA Cycling to Mars sneakers look to be a serious contender in the world of cycling apparel. Though they have some big names to go up against who have been in the cycling business for years, PUMA brings the quality and reputation that have always allowed them to dominate.
Trend Themes
1. Colorful Cycling Shoes - Opportunity for sports apparel companies to explore stylish and functional footwear for cyclists.
2. Expansion Into Bike Apparel - Opportunity for sports apparel companies to diversify their product range and capture the growing cycling market.
3. Innovative Cycling Footwear - Opportunity for companies to introduce new features such as hard rubber outsoles and reflective strips into cycling shoes to enhance performance and safety.
Industry Implications
1. Sports Apparel - Sports apparel companies can explore new market segments to increase revenue.
2. Cycling Equipment - Cycling equipment manufacturers can collaborate with sports shoe companies to innovate products.
3. Fashion - Fashion companies can explore stylish and functional cycling apparel to capitalize on the growing trend of cycling as a lifestyle activity.
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