This New PUMA Collection Was Made for Consumers with Health Goals
Riley von Niessen — January 17, 2017 — Lifestyle
This new PUMA collection, dubbed the 'New Year's Resolution,' is perfect for ladies who are looking to get into shape before the summer.
Included is the new 'Fierce Knit,' the brand's stylish lightweight sneakers, which are offered in three different colorways. The blue, white and black Fierce Knits function as the color inspiration for the rest of the new PUMA packs. For the series that's centered around the blue sneakers, there's baby blue boxing gloves, weights and a jump rope to go along.
Also included is the 'PWRShape Control' bra, the 'PWRShape Tight' compression leggings and the 'PWRShape Jacket.' Everything that makes up the new PUMA packs can be purchased individually from the brand's website, so consumers can mix and match to their liking.
Included is the new 'Fierce Knit,' the brand's stylish lightweight sneakers, which are offered in three different colorways. The blue, white and black Fierce Knits function as the color inspiration for the rest of the new PUMA packs. For the series that's centered around the blue sneakers, there's baby blue boxing gloves, weights and a jump rope to go along.
Also included is the 'PWRShape Control' bra, the 'PWRShape Tight' compression leggings and the 'PWRShape Jacket.' Everything that makes up the new PUMA packs can be purchased individually from the brand's website, so consumers can mix and match to their liking.
Trend Themes
1. Resolution-themed Athletic Gear - Trend: Creating athletic gear specifically designed for consumers with health goals, such as getting into shape before the summer.
Industry Implications
1. Athletic Apparel - Industry: The athletic apparel industry can capitalize on the growing demand for resolution-themed gear by offering a wide range of fitness clothing and accessories that cater to consumers' health goals.
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