PUMA and Helly Hansen Continue Their Partnership for FW20
PUMA and Helly Hansen continue to work in collaboration for the Fall/Winter 2020 season, launching a capsule that is functional during the tougher temperatures. The duo draw inspiration from cold weather sailing and patrol gear, informing that onto a set of footwear designs.
Helly Hansen has a rich history of 140 years learning about creating high-tech performance gear for work and extreme sports. One of the standout silhouettes in the pack is the NiteFox boot model that is offered in an all-black colorway. The boots are made form a textured nylon material and the sole unit is made from a chunky rubber material. The rest of the shoe includes reflective detailing and bold tonal details to contrast the black base.
Image Credit: PUMA
Helly Hansen has a rich history of 140 years learning about creating high-tech performance gear for work and extreme sports. One of the standout silhouettes in the pack is the NiteFox boot model that is offered in an all-black colorway. The boots are made form a textured nylon material and the sole unit is made from a chunky rubber material. The rest of the shoe includes reflective detailing and bold tonal details to contrast the black base.
Image Credit: PUMA
Trend Themes
1. Cold Weather Footwear - Companies can create functional and stylish footwear designs inspired by cold weather sailing and patrol gear.
2. Collaborative Capsule Collections - Collaborations between brands can produce unique, limited edition collections that appeal to a wide consumer base.
3. Reflective Detailing - Incorporating reflective materials into footwear designs can enhance visibility and safety during low-light conditions.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the inspiration of sailing and patrol gear to create new lines of durable, weather-resistant footwear.
2. Sportswear Industry - The sportswear industry can incorporate the functional benefits of sailing and patrol gear into their clothing designs for extreme sports enthusiasts.
3. Outdoor Retail Industry - Outdoor retail companies can tap into the demand for fashionable and functional cold weather gear by carrying collaborative capsule collections like the PUMA and Helly Hansen line.
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