Pulso Ceramic & Neoprene Carafe for Yuppie Yerba Mate Drinkers
Marissa Brassfield — July 25, 2009 — Lifestyle
References: pulsoproductos & notcot.org
Yerba mate is a traditional South American drink that's spread throughout the world, and Pulso mate vessels have stepped up to accommodate modern tastes.
In South America, yerba mate is made in a hollowed-out gourd and sipped with a sort of filtering straw called a bombilla. Pulso's mate 'gourd' is made of ceramic instead of calabash, and it's covered in a neoprene sleeve to protect hands against the heat.
Since mate gourds are often hard to come by (I got mine by chance through a waiter who'd just moved here from Ecuador), Pulso's mate vessel is a fantastic, stylish alternative to enjoy this traditional drink.
In South America, yerba mate is made in a hollowed-out gourd and sipped with a sort of filtering straw called a bombilla. Pulso's mate 'gourd' is made of ceramic instead of calabash, and it's covered in a neoprene sleeve to protect hands against the heat.
Since mate gourds are often hard to come by (I got mine by chance through a waiter who'd just moved here from Ecuador), Pulso's mate vessel is a fantastic, stylish alternative to enjoy this traditional drink.
Trend Themes
1. Alternative Mate Vessels - Using ceramic and neoprene materials, Pulso has created a stylish and modern alternative to traditional mate gourds.
2. Global Spread of Yerba Mate - Yerba mate, a traditional South American drink, has gained popularity worldwide, creating opportunities for innovative mate vessel designs.
3. Heat-protective Mate Vessels - Pulso's neoprene sleeve provides a heat-protective solution for enjoying yerba mate without the risk of burning hands.
Industry Implications
1. Ceramics - The ceramics industry can explore the use of ceramic materials in creating innovative mate vessels for an expanding market of yerba mate enthusiasts.
2. Beverage - The beverage industry can tap into the growing popularity of yerba mate by developing unique mate vessel designs to cater to modern consumer preferences.
3. Textiles - The textiles industry can explore the use of neoprene and other heat-resistant materials to create functional and stylish sleeves for mate vessels that enhance the drinking experience.
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