Pukes and Staggers Reinvents the Chutes and Ladders Game for Drinkers
Brad Thayer — March 5, 2011 — Pop Culture
References: pukesandstaggers & happybeergames
Pukes and Staggers, a drinking game spinoff of the retro game Chutes and Ladders, was created by Happy Beer Games LLC. The game's accompanying ad campaign proclaims, "Stay home tonight, don't drink and drive," which stirred up controversy in the blogosphere.
The Pukes and Staggers board game asks players to "perform tasks, drink in unusual ways and have the most fun you'll ever have playing a drinking game," according to the Happy Beer Games website. The game's objective is similar to the original -- get to the finish line -- but naturally, there are several challenges in the players' way. Pukes and Staggers is available online and at Spencer's Gifts retail stores in the U.S. and Canada.
The Pukes and Staggers board game asks players to "perform tasks, drink in unusual ways and have the most fun you'll ever have playing a drinking game," according to the Happy Beer Games website. The game's objective is similar to the original -- get to the finish line -- but naturally, there are several challenges in the players' way. Pukes and Staggers is available online and at Spencer's Gifts retail stores in the U.S. and Canada.
Trend Themes
1. Drinking Games for Adults - Opportunity for entrepreneurs to create and market interactive, engaging and increasingly popular drinking games for adults.
2. Gamified Alcohol Consumption - Opportunity for game and app developers to create interactive drinking games that encourage responsible alcohol consumption.
3. Retro Game Remakes - Opportunity for developers to revamp and infuse retro games with new twists and objectives to enhance engagement among adults.
Industry Implications
1. Alcohol and Beverages - Opportunity for alcohol and beverage companies to produce and market products that cater to the growing market of adult drinking games.
2. Gaming - Opportunity for the gaming industry to create and promote interactive, engaging drinking games for adults as a way to diversify their product line and reach a new audience.
3. Retail - Opportunity for retail stores to offer a variety of fun, unique drinking games for adults both in-store and online.
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