Publix Grocery Wants to Deliver Alcohol to Consumers' Doorsteps
Mishal Omar — December 12, 2017 — Lifestyle
References: wlrn.org
Publix Grocery is looking to offer something new and convenient this holiday season, and decided to do this by taking part in the ever-expanding delivery movement in North America.
Publix Grocery is looking to expand its Publix Liquor Stores, and so offering online orders of alcohol is a significant step in this process. The grocer, based in Lakeland, partnered with Instacart in order to properly form its delivery service. The process itself is simple enough, with consumers deciding what they want to purchase online, entering their birth date and agreeing that they won't be under the influence upon receiving the beverages. Delivery drivers will check consumers' IDs before giving them the alcohol, ensuring that the entire process is completely safe and legal.
Publix Grocery is looking to expand its Publix Liquor Stores, and so offering online orders of alcohol is a significant step in this process. The grocer, based in Lakeland, partnered with Instacart in order to properly form its delivery service. The process itself is simple enough, with consumers deciding what they want to purchase online, entering their birth date and agreeing that they won't be under the influence upon receiving the beverages. Delivery drivers will check consumers' IDs before giving them the alcohol, ensuring that the entire process is completely safe and legal.
Trend Themes
1. Online Alcohol Delivery - The trend of online alcohol delivery is growing, providing a convenient option for consumers to purchase alcohol from the comfort of their homes.
2. Partnerships with Delivery Services - The partnership between grocery stores and delivery services allows for efficient and reliable delivery of alcohol to consumers' doorsteps.
3. Safety Measures in Alcohol Delivery - Implementing safety measures such as ID checks ensures that the alcohol delivery process is safe and compliant with regulations.
Industry Implications
1. Online Retail - The online retail industry can tap into the growing trend of online alcohol delivery by offering a wide selection of alcoholic beverages for purchase.
2. Delivery Services - Delivery service providers have the opportunity to collaborate with grocery stores and expand their services to include alcohol delivery, catering to consumer demand.
3. Alcohol Retail - Alcohol retailers can leverage partnerships with delivery services to offer online ordering and delivery, allowing them to reach a larger customer base.
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