The 'Wotzon' App Has the Potential to Revitalize the Pub Industry
Laura McQuarrie — February 4, 2017 — Tech
References: wotzon.io & barmagazine
'Wotzon' is the name of an app that will soon launch for Apple and Android devices with the potential to revive the pub industry in England, which has suffered in recent years.
As consumers have become more discerning than ever, the app makes it possible for them to find an establishment that's exactly to their specifications. For instance, an app user may search to see where their favorite type of beer is served, as well as where their favorite sports and music can also be found.
On top of helping people to filter through the many local pubs that they could visit, the app offers a variety of prizes and promotions as incentives to get out and enjoy the nightlife.
As consumers have become more discerning than ever, the app makes it possible for them to find an establishment that's exactly to their specifications. For instance, an app user may search to see where their favorite type of beer is served, as well as where their favorite sports and music can also be found.
On top of helping people to filter through the many local pubs that they could visit, the app offers a variety of prizes and promotions as incentives to get out and enjoy the nightlife.
Trend Themes
1. Personalized Pub-finding - Disruptive innovation opportunity: Develop an app that offers personalized pub recommendations based on user preferences, such as beer selection, sports, and music.
2. Enhanced Pub Experiences - Disruptive innovation opportunity: Create an app that enhances the pub experience by offering exclusive promotions and unique prizes to incentivize people to visit pubs and enjoy the nightlife.
3. Revitalization of the Pub Industry - Disruptive innovation opportunity: Build a platform that helps revitalize the pub industry by connecting consumers with pubs that meet their specific criteria, revitalizing the pub industry in England.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Integrate technology into the hospitality industry to enhance customer experiences and cater to their specific preferences, such as personalized pub recommendations.
2. Mobile Application Development - Disruptive innovation opportunity: Leverage mobile app development to create apps that offer unique promotions, prizes, and personalized recommendations, transforming the way people find and enjoy pubs.
3. Entertainment - Disruptive innovation opportunity: Transform the entertainment industry by developing apps that curate pub experiences and connect users with pubs that offer their preferred sports and music events.
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