Psycho Sally
This has got to be one of the sickest dolls ever - Psycho Sally - as it I so charmingly named 'it'.
This doll is so wrong on every level, I really don't know where to start. And if I started, I would never stop... Even alongside the many scary adult dolls that have been posted as trends, it is this one which really does demonstrate the most wrong on every level.
Implications - One of the most effective forms of product marketing is shock value. By investing in a product you intend to sell on shock alone, the company increases its chances of media coverage, product protest, and consumer curiosity. All three are integral in raising brand awareness and recognition.
This doll is so wrong on every level, I really don't know where to start. And if I started, I would never stop... Even alongside the many scary adult dolls that have been posted as trends, it is this one which really does demonstrate the most wrong on every level.
Implications - One of the most effective forms of product marketing is shock value. By investing in a product you intend to sell on shock alone, the company increases its chances of media coverage, product protest, and consumer curiosity. All three are integral in raising brand awareness and recognition.
Trend Themes
1. Shock-value Marketing - Companies investing in products with shock value can increase brand awareness and recognition.
2. Adult Dolls - Adult dolls continue to be a popular trend, but may need to push the envelope in order to stand out in a crowded market.
3. Boundary-pushing Design - Designers can look to push boundaries and create dolls that defy expectations and break norms.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to create dolls that stand out in a crowded market through the use of shock and boundary-pushing design.
2. Art and Design Industry - The art and design industry can introduce more provocative doll designs that push boundaries and take risks.
3. Marketing Industry - The marketing industry can help companies leverage shock value to increase brand awareness and recognition.
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