This Provocative Art Exhibit Turns McDonald's into a Pseudo-Religion
Katherine Pendrill — July 27, 2015 — Lifestyle
'McJezus' is a provocative art exhibit that compares the popular restaurant chain McDonald's to a form of religion. The project is showcased at the Gerrit Rietveld Academie in Amsterdam and the idea behind the exhibit is to turn the mega-franchise into a pseudo-religion.
The provocative art exhibit is housed in a small area of the gallery, which has been adorned with McDonald's iconography. The exhibit portrays Ronald McDonald as a holy figure, complete with cross-themed fry-holders and ketchup packages. There are even holy spoons available for purchase.
The idea behind the project is to take a critical look at the fast food industry by satirizing its global scope and its measure of influence. By reimagining McDonald's as a form of religion, the artist makes a powerful statement about the power of mass-production and mass-culture.
The provocative art exhibit is housed in a small area of the gallery, which has been adorned with McDonald's iconography. The exhibit portrays Ronald McDonald as a holy figure, complete with cross-themed fry-holders and ketchup packages. There are even holy spoons available for purchase.
The idea behind the project is to take a critical look at the fast food industry by satirizing its global scope and its measure of influence. By reimagining McDonald's as a form of religion, the artist makes a powerful statement about the power of mass-production and mass-culture.
Trend Themes
1. Satirical Art - The 'McJezus' art exhibit highlights the trend of using satirical art to critique and provoke discussions about popular culture and consumerism.
2. Critique of Consumerism - The exhibit's comparison of McDonald's to a religion highlights the trend of artists using their work to raise awareness and critique the influence of consumerism on society.
3. Reimagining Brands - The project's reimagining of McDonald's as a pseudo-religion showcases the trend of artists challenging and subverting traditional brand identities.
Industry Implications
1. Art and Entertainment - The 'McJezus' exhibit presents an opportunity for artists and art galleries to explore unconventional themes and challenge societal norms through art installations.
2. Food and Beverage - The project's critique of the fast food industry prompts restaurateurs and food brands to reflect on their impact on culture and explore more sustainable and ethical practices.
3. Marketing and Advertising - The 'McJezus' exhibit sparks discussions about the effectiveness and ethics of marketing strategies, urging marketers to consider more socially responsible approaches.
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