Kellogg's Special K Joined with Kaitlyn Bristowe for #ProveItDay
Riley von Niessen — January 26, 2021 — Lifestyle
References: youtube & proveitday
While many start out the new year with a few resolutions, it can be hard for them to stick to them, especially with the difficult times the COVID-19 pandemic has brought on, however with the launch of #ProveItDay, Kellogg's Special K and 'Dancing with the Stars' winner Kaitlyn Bristowe, hope to inspire Canadians to make long-lasting positive changes in their lives.
Although January 17th has previously been known as "Ditch New Year's Resolution Day," Kellogg's Special K decided to rebrand the day to celebrate the forming of new habits. On Prove It Day, the company rewarded shoppers by supplying them with scannable barcodes on its Special K cereal boxes. When scanned through the Prove It Day website, fans had the chance to unlock motivational prizes, ranging from a year's worth of Special K's healthy cereals, to yoga mats, exercise bikes, and fitness trackers.
Image Credit: Kellogg's
Although January 17th has previously been known as "Ditch New Year's Resolution Day," Kellogg's Special K decided to rebrand the day to celebrate the forming of new habits. On Prove It Day, the company rewarded shoppers by supplying them with scannable barcodes on its Special K cereal boxes. When scanned through the Prove It Day website, fans had the chance to unlock motivational prizes, ranging from a year's worth of Special K's healthy cereals, to yoga mats, exercise bikes, and fitness trackers.
Image Credit: Kellogg's
Trend Themes
1. Branded Resolution Campaigns - Brands partnering with influencers or celebrities to motivate consumers into making long-lasting positive changes in their lives.
2. Gamified Motivation - Using gamification to make habit-forming activities more rewarding and therefore more likely to be sustained.
3. Virtual Event Marketing - Hosting an interactive virtual event or a campaign that engages consumers with brands and their products to communicate and deliver rewards in a fun way.
Industry Implications
1. Food and Beverage - Brands partnering with influencers or celebrities to motivate consumers and promote healthy eating habits through gamification and virtual events.
2. Fitness and Wellness - Brands creating campaigns that reward consumers for healthy choices and regular exercise, through gamification and virtual events.
3. Consumer Goods - Brands using virtual events and gamification to create buzz and incentivize consumers to purchase their products and create brand loyalty.
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