Ice Cream Co. Gives Away Free Ice Cream to Stick to Healthy Habits
Grace Mahas — January 9, 2023 — Marketing
References: halotopgoalgetter
Halo Top is helping individuals stick to their New Year's resolutions by offering a brand new collection of ice cream-themed workout gear and free ice cream. The collection includes yoga mats, sweatbands, kettlebells, and more, and the longer you maintain your resolutions, the higher your chances of winning limited-edition merchandise. Additionally, those who track their progress for at least seven days on the Halo Top Goal Getter website will receive a free pint of Halo Top ice cream.
Halo Top is known for being a low-calorie, high-protein ice cream option, making it a treat that won't undo your workout efforts. According to experts, it takes about 66 days to form a habit, and with the help of Halo Top's goal getter program, you may even have the chance to win a weeklong wellness retreat.
Halo Top is known for being a low-calorie, high-protein ice cream option, making it a treat that won't undo your workout efforts. According to experts, it takes about 66 days to form a habit, and with the help of Halo Top's goal getter program, you may even have the chance to win a weeklong wellness retreat.
Trend Themes
1. Fitness-themed Merchandise - The trend of offering fitness-themed merchandise as incentives for consumers to maintain their resolutions offers new opportunities for disruptive innovation in the health and wellness industry.
2. Goal-tracking Programs - The trend of goal-tracking programs that reward consumers for sticking to their resolutions offers new opportunities for disruptive innovation in the health and wellness industry.
3. Low-calorie, High-protein Snacks - The trend of low-calorie, high-protein snack options offers new opportunities for disruptive innovation in the food and beverage industry.
Industry Implications
1. Health and Wellness - Companies in the health and wellness industry can offer fitness-themed merchandise or goal-tracking programs with rewards to incentivize consumers to maintain healthy habits and promote brand loyalty.
2. Food and Beverage - Companies in the food and beverage industry can develop low-calorie, high-protein snack options to meet the demand for healthier and more convenient snacking.
3. Retail and E-commerce - Retail and e-commerce companies can partner with brands to offer fitness-themed merchandise or goal-tracking programs as incentives for customers to maintain their resolutions and drive sales.
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