Rick Dameris Debuts the Jordan Brand Proto-Max 720 on Linkedin
Graphic and footwear designer Rick Maderis recently unveiled Jordan Brand's latest sneaker silhouette, the 'Proto-Max 720' on Linkedin. The recent design is done up in a gold and black colorway -- the shoes are complete in the signature Air Max 270 sole unit and has a high-top structure.
The uppers are constructed from a TPU-like material, which is further accented with the soft golden hue. The gold is contrasted by black details across the collar, the throat, and the thick heel strap. The shoe also sports a series of accents across the silhouette, featuring the Nike coordinates that is seen on the toe box area informed by print. To round out the entire silhouette, the outsole and midsoles showcase the “iridescent, trophy-esque heel clip."
The uppers are constructed from a TPU-like material, which is further accented with the soft golden hue. The gold is contrasted by black details across the collar, the throat, and the thick heel strap. The shoe also sports a series of accents across the silhouette, featuring the Nike coordinates that is seen on the toe box area informed by print. To round out the entire silhouette, the outsole and midsoles showcase the “iridescent, trophy-esque heel clip."
Trend Themes
1. Luxury High-top Sneakers - Opportunity for disruptive innovation: Create high-end sneakers with unique materials and design elements to cater to the luxury footwear market.
2. Fashionable Colorway Designs - Opportunity for disruptive innovation: Develop sneakers with eye-catching color combinations and patterns to appeal to fashion-forward individuals.
3. Incorporating Tech Features in Sneakers - Opportunity for disruptive innovation: Integrate technology into sneaker designs, such as smart features or advanced cushioning systems, to enhance performance and comfort.
Industry Implications
1. Footwear Manufacturing - Opportunity for disruptive innovation: Explore new materials and manufacturing techniques to create innovative and unique sneaker designs.
2. Luxury Fashion - Opportunity for disruptive innovation: Combine luxury aesthetics with sportswear elements to create high-end sneakers that bridge the gap between fashion and athletic footwear.
3. Technology in Sportswear - Opportunity for disruptive innovation: Collaborate with tech companies to develop sneakers that integrate smart features or advanced technologies for enhanced performance.
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