Protein2o Lemon Lime is Arriving as a Target Exclusive Flavor
Michael Hemsworth — April 7, 2025 — Lifestyle
References: drinkprotein2o & retailtimes
The Protein2o Lemon Lime clear protein drink is the brand's latest flavor option that's arriving as a Target exclusive that also coincides with the brand's additional retail expansion in the US market. The brand will be arriving at 1,400 Target locations to build on its success and will offer shoppers the citrusy flavor option in four packs. The drink features 20-grams of clear whey protein isolate alongside 350mg of electrolytes, 100% of the recommended daily intake of vitamins B5 and B6 with no artificial sweeteners or sugar and 90-calories per bottle.
Chief Commercial Officer Jill Short-Clark commented on the Protein2o Lemon Lime clear protein drink and retail expansion saying, "Launching nationwide in Target is a pivotal milestone in our mission to bring fitness enthusiasts more from their protein drinks in a new refreshing way for useage throughout their day. Target shoppers have a thirst for healthy and functional products like Protein2o and we couldn’t be more excited to expose our brand to all of these new consumers.”
Chief Commercial Officer Jill Short-Clark commented on the Protein2o Lemon Lime clear protein drink and retail expansion saying, "Launching nationwide in Target is a pivotal milestone in our mission to bring fitness enthusiasts more from their protein drinks in a new refreshing way for useage throughout their day. Target shoppers have a thirst for healthy and functional products like Protein2o and we couldn’t be more excited to expose our brand to all of these new consumers.”
Trend Themes
1. Clear-protein Beverages - The development of clear protein drinks like Protein2o Lemon Lime disrupts traditional protein shake markets with its transparent appeal and refreshing citrus flavor.
2. Functional Water Enrichment - By enriching beverages with electrolytes and essential vitamins, products like Protein2o address the consumer demand for multi-benefit hydration solutions.
3. Target-exclusive Flavors - Launching exclusive flavors such as Protein2o Lemon Lime in major retail chains enhances brand visibility and creates a unique draw for store visibility.
Industry Implications
1. Health-focused Beverage Industry - Incorporating functional ingredients like clear whey protein isolate and electrolytes positions companies at the forefront of the health-focused beverage revolution.
2. Retail and Distribution - Expanding into large retail networks such as Target provides an innovative avenue for brands to achieve significant market penetration and customer reach.
3. Sports Nutrition Market - The inclusion of protein and hydration-supportive elements signifies an evolution in sports nutrition products, catering to athletes and fitness enthusiasts seeking combined benefits.
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