The Quest Nutrition Candy Bites Come in Two Flavor Options
Michael Hemsworth — April 9, 2021 — Marketing
References: questnutrition & foodbev
The Quest Nutrition Candy Bites are one of the latest products from the health nutrition brand that will offer consumers a candy-like flavor experience that doesn't skimp when it comes to high-quality flavor.
The product aims to mimic the flavor and textural experience of eating candy bars without having to worry about high sugar content. The bites come in two flavor options including Fudgey Brownie with Almonds and Gooey Caramel with Peanuts, which are both formulated with one-gram of sugar, one-gram of net carbs and five-grams of protein each.
Chief Marketing Officer for Quest at Simply Good Foods Linda Zink spoke on the new Quest Nutrition Candy Bites saying, "We are excited to launch Quest Candy Bites and Candy Bar, offering consumers the macros they are looking for, in a delicious bite-sized treat. US chocolate buyers are looking for mini-sized chocolate bars and our goal is to help them satisfy their cravings without all the sugar and carbs, and never compromising on taste. Now more than ever, consumers are focusing on nutrition and wellness, but they still want that special treat or pick-me-up snack to get through the day.”
Image Credit: Quest Nutrition
The product aims to mimic the flavor and textural experience of eating candy bars without having to worry about high sugar content. The bites come in two flavor options including Fudgey Brownie with Almonds and Gooey Caramel with Peanuts, which are both formulated with one-gram of sugar, one-gram of net carbs and five-grams of protein each.
Chief Marketing Officer for Quest at Simply Good Foods Linda Zink spoke on the new Quest Nutrition Candy Bites saying, "We are excited to launch Quest Candy Bites and Candy Bar, offering consumers the macros they are looking for, in a delicious bite-sized treat. US chocolate buyers are looking for mini-sized chocolate bars and our goal is to help them satisfy their cravings without all the sugar and carbs, and never compromising on taste. Now more than ever, consumers are focusing on nutrition and wellness, but they still want that special treat or pick-me-up snack to get through the day.”
Image Credit: Quest Nutrition
Trend Themes
1. Low-sugar Snacks - Opportunity for food brands to create healthier snack options with lower sugar content.
2. Protein-enhanced Candy - Potential for protein powder manufacturers to collaborate with candy companies to create protein-infused candy products.
3. Macro-friendly Treats - Opportunity for companies to create snacks and treats that fit within specific macro-nutrient targets.
Industry Implications
1. Health Food - Health food brands can expand their product lines to include low-sugar snacks and protein-enhanced candy.
2. Confectionery - Confectionery companies can explore new product offerings to meet the needs of health-conscious consumers looking for indulgent treats with less sugar.
3. Fitness and Nutrition - Fitness and nutrition brands can create marketing campaigns around macro-friendly treats that fit within specific fitness goals.
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