This Branding is Designed to Stand Out from Other Fitness Foods
Mishal Omar — August 12, 2016 — Marketing
References: bigironmuscle & packagingoftheworld
The protein packaging created by 'Mario Dragic' for the Serbian sports nutrition brand 'Big Iron Muscle' was designed to appeal to a diverse group of consumers.
The brand offers a variety of foods that can be used to enhance people's fitness goals -- all of which are protein-based. With flavors such as strawberry and chocolate cookie accompanying whey bars and powders, the foods are designed to both taste good and improve fitness. The protein packaging is all metallic and uses bright pinks and golds along with neutral colors to appeal to consumers. This imagery and the brand's delicious flavors result in a product that fitness junkies and those new to fitness will both respond to.
By creating nutritious food that is delicious and vividly labeled, Big Iron Muscle is able to appeal to a variety of fitness consumers while differentiating itself from competitors.
The brand offers a variety of foods that can be used to enhance people's fitness goals -- all of which are protein-based. With flavors such as strawberry and chocolate cookie accompanying whey bars and powders, the foods are designed to both taste good and improve fitness. The protein packaging is all metallic and uses bright pinks and golds along with neutral colors to appeal to consumers. This imagery and the brand's delicious flavors result in a product that fitness junkies and those new to fitness will both respond to.
By creating nutritious food that is delicious and vividly labeled, Big Iron Muscle is able to appeal to a variety of fitness consumers while differentiating itself from competitors.
Trend Themes
1. Colorful Protein Packaging - Using bright colors and metallic textures in protein packaging can help products stand out and attract diverse consumer groups.
2. Flavorful Fitness Foods - Creating protein-based foods with delicious flavors like strawberry and chocolate cookie can appeal to fitness enthusiasts and newcomers alike.
3. Appealing to Health-conscious Consumers - Designing protein packaging with a focus on nutrition and fitness goals can attract consumers looking for nutritious and visually appealing food options.
Industry Implications
1. Sports Nutrition - The sports nutrition industry can incorporate colorful and flavorful protein packaging to cater to a diverse range of fitness consumers.
2. Food and Beverage - The food and beverage industry can explore new protein-packed options with vibrant packaging and tasty flavors to target health-conscious individuals.
3. Branding and Design - The branding and design industry can help fitness brands differentiate themselves by creating visually appealing and distinctive packaging for protein-based products.
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