The Trek Protein Flapjacks Have Nutrition-Focused Packaging
Michael Hemsworth — November 12, 2019 — Marketing
References: eattrek & conveniencestore
The Trek Protein Flapjacks have been rebranded by the brand to help draw in consumers who are seeking to stave off hunger when partaking in sports or simply make healthier food choices each day.
The new branding puts a triangle emblem on each of the bars that will clearly outline the benefits of each one, which includes the protein level as well as their gluten-free and vegan profile. The branding will be used across the whole range of bars that includes four flavors such as Cocoa Coconut, Cocoa Oat, Morning Berry and Original Oat.
Trek Brand Manager Georgie Crook spoke on the new Trek Protein Flapjacks branding saying, "We’re delighted to be rolling out a fresh new look across our popular range of flapjacks. Having conducted extensive shopper research last year, we are now able to pinpoint how Trek can help shoppers navigate an increasingly crowded and confusing market, by ensuring our bestselling products are easy to find in store."
The new branding puts a triangle emblem on each of the bars that will clearly outline the benefits of each one, which includes the protein level as well as their gluten-free and vegan profile. The branding will be used across the whole range of bars that includes four flavors such as Cocoa Coconut, Cocoa Oat, Morning Berry and Original Oat.
Trek Brand Manager Georgie Crook spoke on the new Trek Protein Flapjacks branding saying, "We’re delighted to be rolling out a fresh new look across our popular range of flapjacks. Having conducted extensive shopper research last year, we are now able to pinpoint how Trek can help shoppers navigate an increasingly crowded and confusing market, by ensuring our bestselling products are easy to find in store."
Trend Themes
1. Nutrition-focused Packaging - Opportunity for brands to clearly outline the benefits of their products through packaging, making it easier for consumers to make healthier food choices.
2. Gluten-free and Vegan Profile - Increasing demand for gluten-free and vegan products presents an opportunity for brands to cater to this growing market segment.
3. Extensive Shopper Research - Conducting research to understand consumer preferences and behaviors can help brands stand out in a crowded and confusing market.
Industry Implications
1. Sports Nutrition - Opportunity for sports nutrition brands to rebrand their products with nutrition-focused packaging to attract health-conscious consumers.
2. Health Food - Brands in the health food industry can capitalize on the demand for gluten-free and vegan products by offering more options in their product range.
3. Market Research - The market research industry can assist brands in conducting extensive shopper research to gain insights and develop effective branding strategies.
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